Big Data Insights

High level updates and insights from the world of Big Data

As a growing number of organizations are noticing the rise of the quantified enterprise, not all are sure what to do with the influx of the new information available.

White Paper: Retail Sector Boosts Sales with Hadoop

While many assume that big data is solely the domain of large companies, a recent study from Quinstreet Enterprise found that midsize companies arecurrently deploying more big data initiatives than their bigger competitors. A survey conducted by Competitive Edge Research Reports backs up this claim, with 96 percent of midmarket organizations responding that they either currently employ a big data program or have plans to initiate one within the next year.

No matter the size of your organization, big data business analytics promise increased operational efficiency, improved decision-making and the creation of new revenue streams. Information created in a quantified enterprise allows companies to better understand their target market and adjust business processes accordingly.…

With the rise of the quantified enterprise, an increasing amount of consumer data is available each day. This information offers us insights into every corner of retail and marketing, as well as providing data on a variety of customer-related metrics.

White Paper: Retail Sector Boosts Sales with Hadoop

Being able to find out customer attitudes toward certain brands and the reasoning behind why they buy the products they do helps retailers to make a more personal and better-targeted marketing strategy, noted Washington Post contributor Rajkumar Venkatesan. Big data tools like Apache Hadoop are helping companies to gather this data and analyze it to glean actionable information from it. Collecting the important information behind customers’ buying habits allows retailers to target loyal customers without spending more money to attract them than the customer would put into purchases, creating a highly cost-effective marketing strategy.…

The big data trend has made its way into the oil and gas market, as organizations in this field now gather vast amounts of information and analyze it for a range of important uses.
Big data can greatly benefit a retailer's ability to not only prepare for the upcoming shopping season, but to effectively target consumers and bring its preferred shoppers through its establishments' doors.
By deploying Hadoop-based tools and committing to the process, businesses and get the most value out of their analytics programs.
Hadoop and Hortonworks have emerged as leaders of the big data marketplace. 
The need for greater insight into patients' behavior and history has driven the demand for business analytics tools.
New York City firefighters have deployed analytics tools to better identify structures that are predisposed to dangerous infernos.
By deploying big data and Hadoop analytics tools, marketers can improve the focus of their campaigns and reduce operational costs.
Members of the travel and tourism industries can significantly enhance their operations by deploying Hadoop big data tools.
Gathering data is the first step to deploying an effective analytics project. By leveraging Hadoop's network of nodes and clusters, business leaders can be sure that they have the resources available to accommodate this need.
Sophisticated business analytics strategies and better data management through Hadoop can improve the effectiveness of customer relationship management.
As the Hadoop system continues to evolve, it could become the platform for big data applications and development.
Companies looking to launch a successful big data or business analytics campaign should first consider what questions they want addressed.
Hadoop can help organizations take their business analytics to the next level, moving beyond big data basics to data handling and management.