Big Data Insights

High level updates and insights from the world of Big Data

With energy consumption becoming a global concern, some researchers have used big data analytics to find solutions.

Big data analytics has provided educators with a tool to select proper reading material for students, potentially increasing the nation’s literacy rates.

Big data’s record of success bringing lower costs and higher revenues for businesses has driven interest in this type of analytics.

Computer games give players new worlds to explore, and by using Hadoop file systems to evaluate player data, gaming is also creating a virtual playground for analytics professionals.

Members of Microsoft have recently dispelled a number of mistaken beliefs regarding the nature of big data deployment.

Big data applications can be utilized to help financial centers combat fraud.

One healthcare consortium has leveraged its EHR system to enhance its big data projects.

Healthcare has long been touted as one of the biggest areas of opportunity for big data initiatives – McKinsey’s influential 2011 big data report suggested improved analytics could save the industry $300 billion a year in the U.S. – but technologies such as Hadoop are enabling the industry to actually embrace the potential its data holds.

Hadoop big data tools can help retailers optimize their product lines and engage consumers.

Today, Hadoop and big data are phrases on the tongues of every IT professional and business executive, but the open source analytics tool was not always such a high-profile project.

The recent O’Reilly Strata conference offered an opportunity for industry professionals to gather and talk about the latest in Hadoop and big data advancements. As attendees reflect on big data trends and announcements from the event, several noted that Hadoop is being solidified as a must-have component of enterprise

Data analytics programs can help ecommerce retailers identify highly valued customers with greater ease.

Enthusiasm for Hadoop big data analysis has led some people to see the technology as simply a fancy way to solve problems faster, but others argue that this view sells the true promise of big data short.

The online advertising marketplace has become more complex as the proliferation of consumer data in the space has increased demand for targeted buys. A number of startups have emerged around the practice of real-time bidding (RTB), which allows advertisers to buy spots in real time auctions and spread purchases across multiple publishers. To analyze and deliver billions of ad impressions every day, these RTB startups are relying on big data analysis tools and NoSQL database technology such as Hadoop HBase.

Business interest in using speech analytics is growing, as contact centers, pathology researchers and others look for ways to leverage Hadoop big data into actionable insights.

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