The Hortonworks Blog

Posts categorized by : Business Analytics

Think Big Analytics, a Hortonworks systems integration partner has been helping customers navigate the complex world of Hadoop successfully for the past three years.  Over the years they have seen it all and have developed one of the most mature Hadoop implementation methodologies known.  Recently, we asked Ron Bodkin, Founder and CEO of Think Big Analytics to share some insight.…

What are the “Must-Dos” Before Starting a Big Data Project?

The Stinger Initiative is Hortonworks’ community-facing roadmap laying out the investments Hortonworks is making to improve Hive performance 100x and evolve Hive to SQL compliance to simplify migrating SQL workloads to Hive.

We launched the Stinger Initiative along with Apache Tez to evolve Hadoop beyond its MapReduce roots into a data processing platform that satisfies the need for both interactive query AND petabyte scale processing. We believe it’s more feasible to evolve Hadoop to cover interactive needs rather than move traditional architectures into the era of big data.…

In the last 60 seconds there were 1,300 new mobile users and there were 100,000 new tweets. As you contemplate what happens in an internet minute Amazon brought in $83,000 worth of sales. What would be the impact of you being able to identify:

  • What is the most efficient path for a site visitor to research a product, and then buy it?
  • What products do visitors tend to buy together, and what are they most likely to buy in the future?

Historical data is now an essential tool for businesses as they struggle to meet increasingly stringent regulatory requirements, manage risk and perform predictive analytics that help improve business decisions. And while recent data may be available from an enterprise data warehouse, the traditional practice of archiving old data offsite on tape makes business analytics challenging, if not impossible, because the historical information needed is simply unavailable.

Fortunately, the modern approach to data storage business analytics utilizes technologies like virtualization and big data Hadoop clusters to enable partitioned access to historical data.…

The shift to a data-oriented business is happening. The inherent value in established and emerging big datasets is becoming clear. Enterprises are building big data strategies to take advantage of these new opportunities and Hadoop is the platform to realize those strategies.

Hadoop is enabling a modern data architecture where it plays a central role: built to tackle big data sets with efficiency while integrating with existing data systems. As champions of Hadoop, our aim is to ensure the success of every Hadoop implementation and improve our own understanding of how and why enterprises tackle big data initiatives. …

This guest post from Sofia Parfenovich, Data Scientist at Altoros Systems, a big data specialist and a Hortonworks System Integrator partner. Sofia explains she optimized a customer’s trading solution by using Hadoop (Hortonworks Data Platform) and by clustering stock data.

Automated trading solutions are widely used by investors, banks, funds, and other stock market players. These systems are based on complex mathematical algorithms and can take into account hundreds of factors.…

One of the big opportunities that Hadoop provides is the processing power to unlock value in big datasets of varying types from the ‘old’ such as web clickstream and server logs, to the new such as sensor data and geolocation data.

The explosion of smart phones in the consumer space (and smart devices of all kinds more generally) has continued to accelerate the next generation of apps such as Foursquare and Uber which depend on the processing of and insight from huge volumes of incoming data.…

By now, you’re probably well aware of what Hadoop does:  low-cost processing of huge amounts of data. But more importantly, what can Hadoop do for you?

We work with many customers across many industries with many different specific data challenges, but in talking to so many customers, we are also able to see patterns emerge on certain types of data and the value that could bring to a business.

We love to share these kinds of insights, so we built a series of video tutorials covering some of those scenarios:

Some more detailed discussion of these types of data is in our ‘Business Value of Hadoop’ whitepaper.…

It’s an exciting time in the analytics space. The promise of big data analytics is driving big investment in the companies that are multiplying the benefits of big data by putting it into the hands of business users.

Talk of Big Data and the Ramifications

Every day we hear of the coming benefits of big data. Some benefits have huge ramifications for us – think about how faster medical diagnoses will impact you and your family.…

Retailers today are faced with addressing the new behaviors of an evolving customer base by leveraging the changing landscape and its new dynamics.  Retail consumers online are sharing, friend validating, researching, learning and developing a point of view ─ offline they are touching, brand comparing and brand associating.  Retailers now more than ever before have to think in terms of “integrated commerce” and leverage Big Data for big results in the marketplace.…

Today, 94% of Hadoop users perform analytics on large volumes of data that were not possible before. How do they do it? Cool applications, that’s how.

You have seen various stats that indicate enterprises need better ways of making use of data but they bear repeating: The volume of business data worldwide, across all companies, doubles every 1.2 years, according to a study published by eBay in May, 2012. And market research firm IDC released a forecast showing the big data market may grow from $3.2 billion in 2010 to $16.9 billion in 2015.…

Over the last 10 years or so, large web companies such as Google, Yahoo!, Amazon and Facebook have successfully applied large scale machine learning algorithms over big data sets, creating innovative data products such as online advertising systems and recommendation engines.

Apache Hadoop is quickly becoming a central store for big data in the enterprise, and thus is a natural platform with which enterprise IT can now apply data science to a variety of business problems such as product recommendation, fraud detection, and sentiment analysis.…

This is the second part of a series written by Charles Boicey from UC Irvine Health (part 1 is here). The series will demonstrate a real case study for Apache Hadoop in healthcare and also journal the architecture and technical considerations presented during implementation.

It has been 232 days since the last post. Much has transpired including a rebranding of the organization from UCI Medical Center to UC Irvine Health.…

“OK, Hadoop is pretty cool, but exactly where does it fit and how are other people using it?”  Here at Hortonworks, this has got to be the most common question we get from the community… well that and “what is the airspeed velocity of an unladen swallow?”

We think about this (where Hadoop fits) a lot and have gathered a fair amount of expertise on the topic.  The core team at Hortonworks includes the original architects, developers and operators of Apache Hadoop and its use at Yahoo, and through this experience and working within the larger community they have been privileged to see Hadoop emerge as the technological underpinning for so many big data projects.…

Jaspersoft, a Hortonworks certified technology partner, recently completed a survey on the early use of Apache Hadoop in the enterprise. The company found 38% of respondents require real-time or near real-time analytics for their Big Data with Hadoop. Also, within the enterprise, there is a diverse group of people who use Hadoop for such insights: 63% are application developers, 15% are BI report developers and 10% are BI admins or casual business users.…

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