The Hortonworks Blog

Posts categorized by : Business Analytics

Please join Hortonworks, Impetus and Entravision/Luminar for a webinar on how big data analytics is being used in the advertising industry to identify predictability models of consumer behavior. The webinar will take place on Tuesday, February 12th at 1pm (EST), 10am (PST).

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Big data analytics is becoming increasingly useful to professionals in digital media, gaming, healthcare, security, finance and government, and nearly every industry you can name. Companies are analyzing vast amounts of data from various sources to shed light on customer behaviors, accelerate lead conversion, pinpoint security threats and enrich social media marketing efforts.…

For the last couple months, Hortonworks has been excited to be a proud sponsor of the Big Analytics 2012 roadshow.  These roadshows have provided us some great insights into the role of Apache Hadoop in this emerging Big Data market.  We had some great discussions with attendees regarding their current and future plans for the use of Hadoop and other Big Data technologies. Another interesting insight was the need for Data skills, people who know what to ask of that data and how to use tools like Hadoop to provide patterns, answers, interpretations and present the data.…

Back in June we joined Teradata Aster in a webcast “Back to the Future – MapReduce, Hadoop and the Data Scientist” to highlight the benefits of Apache Hadoop and the role that data scientists are playing in big data. You can check out the replay here. The discussion focused around how big data architectures could bring more value to businesses using relational DBMS technology and Hadoop, and how the two can coexist.…

This is the first part of a series written by Charles Boicey from the UC Irvine Medical Center.  The series will demonstrate a real case study for Apache Hadoop in healthcare and also journal the architecture and technical considerations presented during implementation.

With a single observation in early 2011, the Hadoop strategy at UC Irvine Medical Center started. While using Twitter, Facebook, LinkedIn and Yahoo we came to the conclusion that healthcare data although domain specific is structurally not much different than a tweet, Facebook posting or LinkedIn profile and that the environment powering these applications should be able to do the same with healthcare data.…

Nothing happens in a vacuum anymore.  Cities now have the ability to use information collected from a massive variety of sources in order help solve common city problems.  The information can arise from anywhere – tweets, blog posts, and meter readings all can serve to inform public officials (and citizens as a whole) about how to better interact in a data-drenched world.

Most famously, IBM’s Smart Cities initiative looks at how city governments meet the needs of their expanding populations by using available resources more efficiently. …

Earlier, in the “Big Data in Genomics and Cancer Treatment” blog post, I explored how the extensive amount of information in DNA analysis mostly comes from the vast array of characteristics associated with people’s DNA make up and with different cancer variations. The case with today’s healthcare is very similar. Each patient is unique and has thorough medical history records that allow doctors to make evaluations and recommendations for future treatments.…

Small companies, big data.

Big data is sometimes at odds with the business-savvy entrepreneur who wants to exploit its full potential.   In essence, the business potential of big data is the massive (but promising) elephant in the room that remains invisible because the available talent necessary to take full advantage of the technology is difficult to obtain.

Inventing new technology for the platform is critical, but so too is making it easier to use.…

The following is Part 2 of 2 on data in education. The first article introduces the concept and application of data in education. The second article looks at recent movements by the Department of Education in data mining, modeling and learning systems.

Big data analytics are coming to public education. In 2012, the US Department of Education (DOE) was part of a host of agencies to share a $200 million initiative to begin applying big data analytics to their respective functions.…

Big Data Shopping Bag

With big data basking in the limelight, it is no surprise that large retailers have been closely watching its development… and more power to them! By learning to effectively utilize big data, retailers can significantly mold the market to their advantage, making themselves more competitive and increasing the likelihood that they will come out on top as a successful retailer. Now that there are open source analytical platforms like Hadoop, which allow for unstructured data to be transformed and organized, large retailers are able to make smart business decisions using the information they collect about customers’ habits, preferences, and needs.…

The following is Part 1 of 2 on data in education.  The first article introduces the concepts of how data is used in education.  The second article looks at recent movements by the Department of Education in data mining, modeling and learning systems.

Learning to Learn

The education industry is transforming into a 21st century data-driven enterprise.   Metrics based assessment has been a powerful force that has swept the national education community in response to widespread policy reform. …

Weather Hurts

Catastrophic weather events like the historic 2011 floods in Pakistan or prolonged droughts in the horn of Africa make living conditions unspeakably harsh for tens of millions of families living in these affected areas.  In the US, the winter storms of 2009-2010 and 2010-2011 brought record-setting snowfall, forcing mighty metropolises into an icy standstill. Extreme weather can profoundly impact the human kind.

The effects of extreme weather can send terrible ripples throughout an entire community. …

 

Why genomics?

Big data. These are two words the world has been hearing a lot lately and it has been in relevance to a wide array of use cases in social media, government regulation, auto insurance, retail targeting, etc. The list goes on. However, a very important concept that should receive the same (if not more) recognition is the presence of big data in human genome research.

Three billion base pairs make up the DNA present in humans.…

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