The Hortonworks Blog

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Oscar Padilla, Vice President of Strategy at Luminar, is our guest blogger. He shares his thoughts and insights about Apache Hadoop, Hortonworks Data Platform, and Luminar’s journey to the Data Lake.

Luminar is the first big data analytics provider focused specifically on U.S. Latino consumers. Our company offers analysis based on empirical insights, rather than with a sample-based approach. Apache Hadoop and Hortonworks Data Platform (HDP) make this empirical approach work at scale.…

This is the fifth in our series on modern data architectures across industry verticals. Others in the series are:

Consumers have never generated so much data on how they research, discuss and buy products. This new data is valuable for shaping and promoting a brand or product, but it doesn’t line up neatly to fit in pre-defined, tabular formats.…