The Hortonworks Blog

Posts categorized by : Business Values of Hadoop (General)

Hortonworks Data Platform Version 2.2 represents yet another major step forward for Hadoop as the foundation of a Modern Data Architecture. This release incorporates the last six months of innovation and includes more than a hundred new features and closes thousands of issues across Apache Hadoop and its related projects.

Our approach at Hortonworks is to enable a Modern Data Architecture with YARN as the architectural center, supported by key capabilities required of an enterprise data platform — spanning Governance, Security and Operations.…

More and more enterprises are looking to the cloud as a place to handle a variety of their data processing and backup needs. Apache Hadoop lends itself to running in cloud environments because of the alignment around scalability and flexibility for compute and storage offered with today’s cloud infrastructures. Today, we are excited to announce that the Hortonworks Data Platform (HDP) is the first platform to be certified to run on Azure Infrastructure as a Service.…

Apache Hadoop has taken a mission critical role in the Modern Data Architecture (MDA) with the advent of Apache Hadoop YARN. YARN has enabled enterprises to store and process data across many execution engines at a scale that has not been possible earlier. This in turn has made security a crucial component of enterprise Hadoop. At Hortonworks we have broken the problem of enterprise security into four key areas of focus: authentication, authorization, auditing and data protection.…

Since its first deployment at Yahoo in 2006, HDFS has established itself as the defacto scalable, reliable and robust file system for Big Data. It has addressed several fundamental problems of distributed storage at unparalleled scales and with enterprise grade robustness.

As more and more enterprises adopt Apache Hadoop, it is becoming a unified central storage aka Data Lake for all kinds of enterprise data. Many of these storage use cases are for file storage for classic big data applications, where HDFS is the perfect fit.…

Today’s guest blog comes from Matt Davies at Splunk, where he is the Director of Marketing.

You can’t really escape the fact that we’re in the age of the customer. From CRM to the “long tail” to multi-channel to social media brand sentiment to Net Promoter Scores – it is all about customer experience. Big Data has an important part to play – no great revelation there but how do you actually do it?…

If you are heading to New York City for the Strata Conference,October 15-17, 2014, and are interested in learning more about how Apache Hadoop fits into Modern Data Architecture (MDA) along side key enterprise technologies and want to have a chance for some great prizes, then don’t miss our Passport Program.

You will get an opportunity to meet with Big Data ecosystem leaders, see the Hortonworks Data Platform (HDP) in action, and join the conversation with eighteen of our business partners.…

Since our founding over three years ago, a core part of our strategy has been on enabling the enterprise to use Hadoop in the context of their existing technologies via a Modern Data Architecture. From the earliest days of the company when we hired Mitch Ferguson to head our business development efforts, we’ve been working closely with data center ecosystem leaders, large and small, to integrate Hadoop so that it can take it’s place in the next generation data architecture.…

Over the last several months, Oracle and Hortonworks have been working together to bring ETL tools and connectors to the Hortonworks Data Platform (HDP). Hortonworks and Oracle have teamed up to provide comprehensive data integration capabilities and technologies that lay the foundation for a modern data integration architecture, delivering on the promise of big data for customers of all sizes and scale.

We’re happy to announce that the Oracle Data Integrator (ODI) is now certified with the HDP 2.1.…

It’s been just about a year since SAP signed up to be a strategic reseller for the Hortonworks Data Platform and what a year it’s been — we’ve worked on enablement, engineering and marketing efforts.

Enablement and Support Milestones

As part SAP’s Big Data strategy, the SAP sales force can resell the Hortonworks Data Platform (HDP) as a Strategic Reseller. This means that a SAP customer can purchase HDP from SAP using the same purchasing vehicles and agreements they already have in place.…

Last week’s Hortonworks webinar “What’s Possible with a Modern Data Architecture?” featured Greg Girard, program director for omni-channel analytics strategies at IDC Retail Insights and Mark Ledbetter, vice president for industry solutions at Hortonworks. Greg provides targeted, fact-based guidance to retailers for the application of analytics across the enterprise. Mark has more than twenty-five years experience in the software industry with a focus on retail and supply chains.

Many of Greg and Mark’s thoughts from the webinar echo topics also covered in the recent Hortonworks white paper “The Retail Sector Boosts Sales with Hadoop.”

Download White Paper

Greg discussed the most significant drivers of big data initiatives in the retail industry, including customer acquisition, pricing strategies or competitive intelligence.…

At Hortonworks, we are always watching emerging trends in the datacenter to find opportunities for deeper ecosystem integration with Apache Hadoop in simple and intuitive ways. We first partnered with OpenShift by Red Hat earlier this year when we made it possible to call out to Hadoop services from OpenShift via cartridges. You can read more about that solution here. As Enterprise Cloud (e.g. PaaS) offerings have matured to support a broad set of workloads, we’ve had a number of our customers ask about how Hadoop-centered Big Data and PaaS initiatives could work together – particularly in light of Apache Hadoop YARN being the multi-workload resource manager for batch, interactive and real-time workloads on Hadoop.…

Concurrent Inc. is a Hortonworks Technology Partner and recently announced that Cascading 3.0 now supports Apache Tez as an application runtime. Cascading is a powerful development framework for building enterprise data applications on Hadoop and is one of the most widely deployed technologies for data applications, with more than 175,000 user downloads a month. Used by thousands of businesses including eBay, Etsy, The Climate Corp and Twitter, Cascading is the de facto standard in data application development on Hadoop.…

Novetta is a new Hortonworks Technology Partner and recently achieved HDP 2.1 Certification and YARN Ready status. In this guest blog, Jennifer Reed, director of product management at Novetta, talks about Novetta’s YARN Ready entity resolution and relationship dimension-building application.

The New Era of Analytics

Thomas Davenport, in his keynote at the Hadoop Summit San Jose 2014, said that the big data analytics has entered a new phase: From Analytics 2.0 to 3.0.…

Modern retailers collect data from a multitude of consumer engagement channels, including point of sale systems, the web, mobile applications, social media, and more. They hope to use this data to derive greater customer insights, promote increased brand engagement and loyalty, optimize pricing and promotions, streamline the supply chain, and enhance their business models.

Data from the retailer’s transactional systems has historically been stored in an enterprise data warehouse (EDW) or other database, but these traditional data repositories are not well suited for the newer, unstructured data types like log files, social media updates and information from in-store sensors.…

Hortonworks and Informatica have teamed up to provide the data systems and tools making up the foundation of the modern data architecture. Today, Scott Hedrick, Director of Big Data Partnerships at Informatica, tells us more about the brand new Informatica Big Data Edition Trial Sandbox for Hortonworks

With the help of our friends at Hortonworks, the Informatica Big Data team has preinstalled a 60-day trial version of the Informatica Big Data Edition into the Hortonworks Sandbox.…