Small companies, big data.
Big data is sometimes at odds with the business-savvy entrepreneur who wants to exploit its full potential. In essence, the business potential of big data is the massive (but promising) elephant in the room that remains invisible because the available talent necessary to take full advantage of the technology is difficult to obtain.
Inventing new technology for the platform is critical, but so too is making it easier to use.
The future of big data may not be a technological breakthrough by a select core of contributing engineers, but rather a platform that allows common, non-PhD holding entrepreneurs and developers to innovate. Some incredible progress has been made in Apache Hadoop with Hortonworks’ HDP (Hortonworks Data Platform) in minimizing the installation process required for full implementation. Further, the improved MapReduce v2 framework also greatly lowers the risk of adoption for businesses by expressly creating features designed to increase efficiency and usability (e.g.…