Hadoop Insights

News about Hadoop in the wild; how Hadoop is being used; how Hadoop can be used.

Building a modern data architecture with Hadoop delivering high-scale and low-cost data processing means integrating Hadoop effectively inside the data center. For this post, we asked Yves de Montcheuil, VP of Marketing at Talend about his customers’ experiences with Hadoop integration. Here’s what he had to say:

Most organizations are still in the early stages of big data adoption, and few have thought beyond the technology angle of how big data will profoundly impact their processes and their information architecture.…

Think Big Analytics, a Hortonworks systems integration partner has been helping customers navigate the complex world of Hadoop successfully for the past three years.  Over the years they have seen it all and have developed one of the most mature Hadoop implementation methodologies known.  Recently, we asked Ron Bodkin, Founder and CEO of Think Big Analytics to share some insight.

What are the “Must-Dos” Before Starting a Big Data Project?…

Historical data is now an essential tool for businesses as they struggle to meet increasingly stringent regulatory requirements, manage risk and perform predictive analytics that help improve business decisions. And while recent data may be available from an enterprise data warehouse, the traditional practice of archiving old data offsite on tape makes business analytics challenging, if not impossible, because the historical information needed is simply unavailable.

Fortunately, the modern approach to data storage business analytics utilizes technologies like virtualization and big data Hadoop clusters to enable partitioned access to historical data.…

This guest post from Sofia Parfenovich, Data Scientist at Altoros Systems, a big data specialist and a Hortonworks System Integrator partner. Sofia explains she optimized a customer’s trading solution by using Hadoop (Hortonworks Data Platform) and by clustering stock data.

Automated trading solutions are widely used by investors, banks, funds, and other stock market players. These systems are based on complex mathematical algorithms and can take into account hundreds of factors.…

If you’re considering the WHY, the HOW and the WHAT of Hadoop and Big Data in your business, then this collection of papers and ebooks is your friend.

  • WHY does Hadoop matter? Our eBook “Disruptive Possibilities of Big Data” paints a picture of the future of the data-driven business and how it changes everything.
  • HOW does Hadoop work in my data architecture? As part of a modern data architecture, Hadoop sits alongside existing infrastructure and augments its capabilities through Refining and Exploring big datasets and ultimately enriching the application and customer experiences for your business.

Airline pricing has always been a mystery to me, a combination of art and science allowing the airline to make as much money as possible on each flight while providing the customer the options and flexibility they want. Under the covers I know there are complex models the airlines use to determine how many seats have been sold and how much they can get for the remaining seats. I didn’t realize how seriously complex the models were but more importantly, the opportunity available to the travel industry to become more customer-centric while staying competitive by harnessing the data now available to them.…

By now, you’re probably well aware of what Hadoop does:  low-cost processing of huge amounts of data. But more importantly, what can Hadoop do for you?

We work with many customers across many industries with many different specific data challenges, but in talking to so many customers, we are also able to see patterns emerge on certain types of data and the value that could bring to a business.

We love to share these kinds of insights, so we built a series of video tutorials covering some of those scenarios:

Some more detailed discussion of these types of data is in our ‘Business Value of Hadoop’ whitepaper.…

The following is a guest post from Scott Gnau, President, Teradata Labs

I continue to be astonished by the evolution of Apache Hadoop, the software framework for large scale computing that has flourished thanks to a dynamic open source ecosystem. An army of contributors, including the smart engineers and contributors at Hortonworks, constantly refines Hadoop’s ability to manage massive amounts of data on computer clusters via MapReduce processing and the underlying Hadoop Distributed File System (HDFS).…

What is the value of Hadoop to your business? What value lies in your big data?

There are a MANY definitions of big data out there.  In fact, we have published two of them to our blog alone and I am sure we can dream up of a few more.  However, when it comes down to it, our customers know best.  After all, they are the users of Hadoop.

New Whitepaper: “Business Value of Hadoop”.…

Successful social advertising campaigns today take a special blend of data intelligence and automation – enabling businesses to link fluctuations in media and tactics to sales and revenues.  Those with better data relative to their competitors, will be positioned to outperform their peers tactically and, if used effectively, strategically.  At one of the fastest growing Advertising Technology startups, harnessing Big Data made big sense in a highly competitive business environment.

The Advertising Technology startup sells Social Ad Campaign management software and wanted its in-house engineering team to focus on its core product and to outsource certain areas of its non-core technology needs.…

It’s an exciting time in the analytics space. The promise of big data analytics is driving big investment in the companies that are multiplying the benefits of big data by putting it into the hands of business users.

Talk of Big Data and the Ramifications

Every day we hear of the coming benefits of big data. Some benefits have huge ramifications for us – think about how faster medical diagnoses will impact you and your family.…

Smartphones have transformed our daily lives. A key indicator of this trend is our increased spend on data plans versus voice. We are a new generation of people who are in a constant state of activity, communication, and community building wherever we go ─ including the couch in front of the television where we can multi-screen and multi-task!

What does this mean for the Mobile Telecom industry?  For one of the top five mobile phone service providers in the world, responsible for developing and managing advanced data services for European countries with data services including mobile internet access for various devices, mobile email, instant messaging, news, weather updates and traffic reports ─ it means as mobile data services grow in revenue, so does the need to monitor that contribution easily and accurately.…

Retailers today are faced with addressing the new behaviors of an evolving customer base by leveraging the changing landscape and its new dynamics.  Retail consumers online are sharing, friend validating, researching, learning and developing a point of view ─ offline they are touching, brand comparing and brand associating.  Retailers now more than ever before have to think in terms of “integrated commerce” and leverage Big Data for big results in the marketplace.…

Today, 94% of Hadoop users perform analytics on large volumes of data that were not possible before. How do they do it? Cool applications, that’s how.

You have seen various stats that indicate enterprises need better ways of making use of data but they bear repeating: The volume of business data worldwide, across all companies, doubles every 1.2 years, according to a study published by eBay in May, 2012. And market research firm IDC released a forecast showing the big data market may grow from $3.2 billion in 2010 to $16.9 billion in 2015.…

A few weeks back we posted a definition of “big data”.  There was definitely some internal conversation about the term and if this definition had captured what the term means.  Sum finding: it is a loaded term.  It means a lot of different things to a lot of different people.

When I first joined Hortonworks, I bought in to the three V’s (volume velocity and variety) definition of big data. …

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