Luminar updates its data with constant ingest of new transactional data. Before Hadoop, it could take Luminar several days to ingest and join data to refresh one of their models. Now it takes only hours.
This allows Luminar to tackle a greater number of projects and to process data for more clients in parallel. The company avoids an analytics bottleneck.
Oscar Padilla is Luminar Insight’s Vice President of Strategy, who frequently meets with their customers.
“The biggest compliment from the front end,” says Oscar, “is that everything is seamless. We have a true big data environment. I need it to work flawlessly for our customers, and it does.”
“The biggest compliment from the front end...is that everything is seamless. We have a true big data environment. I need it to work flawlessly for our customers, and it does.”
Luminar, a unit of Entravision Communications Corporation, is the first analytics and modeling provider that uniquely serves the U.S. Latino market. The company uses its proprietary technology to transform Latino consumer data into insights and business intelligence. Luminar unlocks big data and develops predictable models that reflect the behaviors and attitudes of today’s Latino customers across a wide range of vertical categories.
The Luminar team is comprised of data analysts and scientists with expertise in Latino marketing. Through its proprietary cultural filter algorithms, Luminar accelerates its clients’ business growth with improved targeting and management of the entire marketing lifecycle. These clients can then win more business with adult U.S. Latinos, representing $1.5 trillion in present purchasing power.