Neustar delivers two types of services helping clients promote and protect their businesses:
In 2011, Neustar’s CEO Lisa Hook challenged her leadership team to extend their business to capture new opportunities in the burgeoning information services and analytics space. Hook knew that the immense volume of data flowing through the company’s data registries was valuable, and she saw the opportunity to optimize that value for clients in a privacy-friendly manner.
Hook challenged Neustar to continue delivering trusted, neutral network services while simultaneously creating new businesses providing data analytics and real-time information services using authoritative, accurate, permissible-use data.
At the time, Neustar’s data architecture was insufficient to meet the challenge. Because of storage costs and capacity limitations, the company was storing only 20 terabytes of its network data (less than 10% of the total data available). They were only retaining that for 60 days, on a rolling basis. The Neustar team took on the challenge of capturing and storing 100% of the data and to store that for at least one year.
Mike Peterson, vice president of platforms and data architecture, knew that his team needed to accomplish three things to meet the challenge. They needed to:
Neustar is an $800MM real-time, cloud based information services and analytics company based in Sterling, Virginia. The company’s 1,500 employees provide trusted, real-time information and analytics to marketing, Internet, communication services and entertainment companies in the U.S. and around the world. These services help Neustar clients effectively promote and protect their businesses and insure optimal network performance.
Neustar built its business providing local number portability, first for landlines and then for cellular numbers. Having almost twenty years managing complex data registries for communications networks, Neustar is a proven expert in managing the flow of data through those networks. Today, their complete services combine that data registry management expertise with best-in-class data analytics and privacy-compliant, permissible-use information services, delivered to clients in real-time, one interaction at a time (powered by their Hadoop cluster built on Hortonworks Data Platform).