Enrich a 360-degree Customer View with Apache Hadoop and Splunk « Webinars « Downloads
DescriptionWhat if your organization could obtain a 360 degree view of the customer across offline, online and social and mobile channels?
Attend this webinar with Splunk and Hortonworks and see examples of how marketing, business and operations analysts can reach across disparate data sets in Hadoop to spot new opportunities for up-sell and cross-sell. We'll also cover examples of how to measure buyer sentiment and changes in buyer behavior. Along with best practices on how to use data in Hadoop with Splunk to assign customer influence scores that online, call-center, and retail brances can use to customize more compelling products and promotions.