Web Clickstream Data
Your home page looks great. But how do you move customers on to bigger things—like submitting a form or completing a purchase? Get more granular with customer segmentation. Hadoop makes it easier to analyze, visualize and ultimately change how visitors behave on your website.
In this video, we demonstrate how an online retailer can optimize buying paths to reduce bounce rate and improve conversion.
In this demo, learn how to:
- Load clickstream data over NFS
- Use HCatalog to build a relational view of the data
- Use Hive for queries
- Import the data into Microsoft Excel with the ODBC connector
- Visualize data with Powerview