Web Clickstream Data

Show your customers the way with Apache Hadoop

Your home page looks great. But how do you move customers on to bigger things—like submitting a form or completing a purchase? Get more granular with customer segmentation. Hadoop makes it easier to analyze, visualize and ultimately change how visitors behave on your website.

In this video, we demonstrate how an online retailer can optimize buying paths to reduce bounce rate and improve conversion.

In this demo, learn how to:

  • Load clickstream data over NFS
  • Use HCatalog to build a relational view of the data
  • Use Hive for queries
  • Import the data into Microsoft Excel with the ODBC connector
  • Visualize data with Powerview

Get Started with the Tutorial

More business applications:

Join the Webinar!

Data Transformation and Acquisition Techniques, to Handle Petabytes of Data
Tuesday, November 11, 2014
12:00 PM Eastern / 9:00 AM Pacific

More Webinars »

Try these Tutorials

HDP 2.1 Webinar Series
Join us for a series of talks on some of the new enterprise functionality available in HDP 2.1 including data governance, security, operations and data access :
Contact Us
Hortonworks provides enterprise-grade support, services and training. Discuss how to leverage Hadoop in your business with our sales team.
Integrate with existing systems
Hortonworks maintains and works with an extensive partner ecosystem from broad enterprise platform vendors to specialized solutions and systems integrators.