Web Clickstream Data
Your home page looks great. But how do you move customers on to bigger things—like submitting a form or completing a purchase? Get more granular with customer segmentation. Hadoop makes it easier to analyze, visualize and ultimately change how visitors behave on your website.
In this video, we demonstrate how an online retailer can optimize buying paths to reduce bounce rate and improve conversion.
In this demo, learn how to:
Try it with Sandbox
Hortonworks Sandbox is a self-contained virtual machine with Apache Hadoop pre-configured alongside a set of hands-on, step-by-step Hadoop tutorials.