Having just returned from our Hadoop Summit Europe event, I was struck by the number of sessions that involved large scale businesses outlining the impact of their advanced analytic applications (built on Hadoop) and how those analytics are empowering better business decisions.
The story of business value is significant. Session after session, representatives from various industries talked about how their modern data architectures with Hadoop led to increased agility, new innovative customer experiences, and lower cost structures.
This was further validated by Forrester’s Mike Gualtieri who delivered a thought provoking keynote entitled “Adoption is the Only Option”. Gualtieri outlined the many ways that Hadoop is changing the world.
You can download a copy of the slides of this presentation here.
Just this week, we saw a fresh third-party data point that adds another dimension to the Hadoop adoption story: Hadoop has become an IT Imperative.
The 2015 Technology Spending Intentions Survey of 685 enterprise CIOs (conducted by ETR) ranked their spending priorities for 274 technology vendors. The respondents ranked Hortonworks (powering Analytic Apps) as a top spending intention.
Put another way, Hortonworks gained a higher score than market-leading vendors in mobile device management, converged infrastructure, application performance monitoring, security, or in the cloud space.
Another clear takeaway in the results from this CIO survey is the relative strength of Hortonworks versus other Hadoop vendors that are pursuing a more proprietary strategy.
Our 100% open source strategy behind the Hortonworks Data Platform enables the adoption of Enterprise Hadoop without any vendor lock, empowering organizations to maximize the innovative potential of the Apache Software Foundation and the broad ecosystem of contributors and committers. You can read more about the survey here, and about ETR here.
As our vice president of corporate strategy, Shaun Connolly penned in a pre-Summit blog, the conversation is shifting.
It’s no longer about adoption. It’s about Hadoop being pervasive. Hadoop is everywhere.
Matthew Morgan is the vice president of global product marketing for Hortonworks. In this role, he leads Hortonworks product marketing, vertical solutions marketing, and worldwide sales enablement. His background includes twenty years in enterprise software, including leading worldwide product marketing organizations for Citrix, HP Software, Mercury Interactive, and Blueprint. Feel free to connect with him on LinkedIn or visit his personal blog.