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August 09, 2016
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Customer 360: Common Pitfalls to Avoid for a Successful Implementation

Recent industry research by both Strategy Meets Action (SMA) and Novarica highlights analytics as the top priority for the insurance industry. Further, the Insurers’ 2016 Strategic Initiatives: Advancing Industry Transformation report by SMA identified customer engagement as another top priority for insurers.

Success in the insurance industry depends on your company’s ability to quickly interact with customers at every point in the insurance life cycle, and then to make timely use of the new data to guide business decisions.

Many of the customers and companies I speak with agree that Customer 360 is an important initiative, but many don’t know how to get there.

On September 8th at 10am PST, I will be a guest panelist for an informational webinar with Amrita Dhar, Senior Solutions Manager for Insurance at Saama.

This webinar will explain how you can utilize industry standard models, data science algorithms, and predictive models for customer analytics based upon Open and Connected Data Platforms from Hortonworks. Additionally, we will discuss how a leading insurer implemented and reaped the benefits of a Customer 360 solution and how you too can achieve:

  • Better segmentation with near real-time data services
  • Higher ROI on your marketing programs
  • Greater customer satisfaction and extended loyalty

Join us to learn how insurers can tap into the full power of Big Data and analytics to increase their unified view of customers, improve satisfaction, reduce churn, and all the while increase overall marketing effectiveness.

Register for the September 8 Insurance Webinar with Saama.
Thursday, September 8th | 1pm EST / 10am PST

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