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May 20, 2017
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Danske Bank: Data is Mission Critical

Danske Bank, headquartered in Copenhagen, is the largest bank in Denmark. It’s also one of the major retail banks in the northern European region, with over 5 million retail customers. Data is mission critical to Danske Bank as it provides them with actionable intelligence to help minimize risk and maximize opportunities.

In our latest video, Nadeem Gulzar, Senior Development Manager at Danske Bank, explains that “Data is mission critical for us in Danske Bank…we need to become a 100% data-driven bank.

As a whole, the Financial Services industry is experiencing rapid transformation. Banks and capital markets firms are using Hortonworks DataFlow (HDF), powered by Apache™ NiFi, to ingest a rapidly increasing volume and variety of data into Hortonworks Data Platform (HDP), powered by Apache Hadoop®. Through analysis of both data-at-rest and data-in-motion, banks and capital markets are leveraging actionable intelligence to minimize risks and maximize opportunities.

Danske Bank leverages HDP to manage and derive actionable insights from its structured, clickstream, geo-location, and server log data. Combined with advanced analytics frameworks, Danske Bank has unparalleled and unprecedented access to its core transaction data. It even analyzes that data as it streams in, enabling the bank to improve service to its robust clientele. Danske Bank can now provide early warning on potentially fraudulent activity to its customers, and has also reduced false positives by 90%. It has also improved marketing communications, with a 62% response rate on initial communication and a doubling of its sales conversation rates.

You can read more about Hortonworks’ solutions for Financial Services, and how to minimize risk while maximizing opportunity, here.

To see more business use cases like this one, and to hear from the champions themselves, register for the DataWorks Summit in San Jose from June 13-15. See you there!

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