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January 07, 2019
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DataWorks Summit Barcelona – The Digital Transformation Strategy of Commerzbank and Airbus

At Dataworks Summit in Barcelona, Spain in March 2019, we are pleased to have two innovating and leaders in the industry, Commerzbank and Airbus, share their digital transformation strategy.

Commerzbank’s digital transformation strategy is about developing its multi-channel approach to helping global customers.  By updating all its processes, designing new products and services to better serve Germany’s evolving enterprises, it’s creating end-to-end and front-to-back digital solutions to improve the banks internal processes.  The bank’s digital transformation is more than just digitalization and automation of relevant processes, it’s about being in the forefront of new development, following trends and recognizing these changes in the banking sector creates a better customer experiences for over 18 million clients.

Commerzbank, founded in 1870, is a leading international commercial bank with branches and offices in almost 50 countries. Due to its in-depth sector know-how in the German economy, the Bank is a leading provider of capital market products. With approximately 1,000 branches, Commerzbank has one of the densest branch networks among German private banks. In total, Commerzbank serves more than 18 million private and small business customers, as well as more than 60,000 corporate clients, multinationals, financial service providers, and institutional clients.

At Dataworks Summit,  Dr. Kerem Tomak, Divisional Head, Big Data & Advanced Analytics at Commerzbank, will share Hybrid Cloud as the Central Component of a Digital Transformation. He will discuss transforming a company from a purely on-premise setup to a hybrid and multi-cloud organization as a driver of digital transformation. Digital transformation strategy has critical aspects encompassing technology, process, and people. Cloud is an essential catalyst for both process and technology—and for monetizing the data that fuels transforming companies and industries. At the same time, it’s important to invest in change management for employees and teams to help ensure a successful transition and mindset change.

Dr. Kerem Tomak brings more than 15 years of experience as a marketing scientist and executive with expertise in the areas of Omni channel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real-time analytics. He has managed mid and large-size analytics and digital marketing teams in Fortune 500 companies and delivered large-scale analytics solutions for marketing and merchandising units. His out-of-the-box thinking, and problem-solving skills led to 4 patent awards and numerous academic publications. He is also a sought-after speaker in Big Data and BI Platforms for Analytics.

Airbus is an international pioneer in the aerospace industry and a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. Airbus aims for a better-connected, safer and more prosperous world. A commercial aircraft manufacturer, with Space and Defense as well as Helicopters Divisions, Airbus is the largest aeronautics and space company in Europe and a worldwide leader. Airbus has built on its strong European heritage to become truly international – with roughly 180 locations and 12,000 direct suppliers globally and believes that it’s not just what they make – but how they make it that counts.

At Dataworks Summit, Dr. Peter Weckesser, Digital Transformation Officer at Airbus Defense and Space, will share the  5 Key Lessons for a Successful Digital Transformation.  Digital transformation done right is a long and challenging journey. However, there are ways to successfully pull off this fundamental shift to the cloud and make sense of data generated throughout the organization. In his keynote, Peter Weckesser will share five key lessons learned at Airbus: running “digital” as if it were a software product, pushing for experiments that invite turbulence, cultivating a team of creatives and challengers in the organization, and heading for a broad and deep culture change. Overall, this can be done while satisfying the stringent security and compliance requirements of a defense company.

Since March 2017, Peter Weckesser serves as Airbus Defense and Space´s Digital Transformation Officer. He joined Airbus from Siemens, where he has been the COO of Product Lifecycle Management, leading the Siemens IoT and Digital Enterprise business and activities. Prior to this, he held various executive-level positions at Siemens, being CEO of Industry Services and CEO of Value Service Business Unit, as well as Vice-President of “Human Machine Interface”.

Dataworks Summit is the premiere big data even bringing together customers from all industries, and across the world.  Leading enterprises are using advanced analytics, data science, and artificial intelligence to transform the way they deliver customer and product experiences—at scale. Discover how they’re doing it, learn about the latest developments, and network with peers and pioneers to learn how to apply open source technology to accelerate your digital transformation strategy.  You’ll hear industry experts and global business leaders share real-world use cases, success stories, and best practices.  Register today!

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