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February 27, 2015
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Find Out How They Do Hadoop: Watch the Customer Videos

Leading enterprise organizations have concluded that YARN-enabled Hadoop is foundational to their modern data architectures. These companies subscribe with Hortonworks (and implement Hortonworks Data Platform) to bring additional types of data under management, merge those with legacy datasets, and unlock new business insight.

But don’t take our word for it.

Watch these brief videos and hear our customers describe how a data-first approach is transforming their businesses.


Luminar is the leading big data analytics and modeling provider uniquely focused on delivering actionable insights on U.S. Latino consumer to advertisers. Luminar uses Hortonworks Data Platform for data discovery to feed its targeting models. HDP delivered the ability to capture eight times more data and also reduced time to create customer reports from weeks to days.

We have built a core data asset of about 17 million U.S. adult Latinos…We’re ingesting about 2000 different data sources…Hadoop has really given us the flexibility to do what we do.

–Oscar Padilla, VP of Strategy, Luminar

We at Entravision have saved north of seven figures by implementing a lot of big data solutions inside of our own company.

–Franklin Rios, President, Luminar, Entravision Communications


For “Uncarrier” T-Mobile, data is everything. T-Mobile’s previous traditional EDW system was slow, highly modeled and expensive and did not meet the needs of business users. Thanks to HDP, T-Mobile created a data lake and was able to quickly glean previously untapped customer insights.

By bringing all that data into one place, we can glean insights that you couldn’t see with small sets of data.

–Sean Thorne, Director of Business Intelligence IT, T-Mobile


ZirMed is a leading provider of healthcare information management solutions. Their team built a Hadoop cluster running HDP for Windows, resulting in five times the amount of usable storage and greater processing power, all for 30% of the cost of traditional enterprise technologies.

We’re able to provide information and access to that data in a way that gives insights to our healthcare providers that they would not be able to get otherwise through their own data systems.

Doug Fielding, Vice President of Product Strategy, ZirMed

What we were looking for when we decided to overhaul our analytic offering was an extension of [our] Microsoft platform, and one that allowed us to manage both structured and unstructured data in a scalable, flexible way. Hortonworks, with Hadoop, allows us to have that universal platform for wide data analytics…

–Chris Schremser, Chief Technology Officer, ZirMed


Travel company Expedia has a “data-driven culture” where turning data into meaningful action is critical. The ability to transform its product line required more access to data, ultimately leading to an architectural shift from classic EDW to HDP for all of its data storage. As a result, Expedia gained new insights into customer behavior and fraud detection, as well as better visibility into how to optimize advertising campaigns.


Webtrends collects and analyzes data streams from devices. It stores all of those data sets in a data lake, allowing it to explore a large amount of data in real time. Hadoop is enabling Webtrends to provide predictive behavioral analysis and ROI insights to its customers across many different verticals.

We’re able to…look at this data set and process it and do predictions, behavioral analysis. We can do things that allow us to determine ROI for different actions and behavioral patterns.

–Peter Crossley, Director of Architecture, webtrends

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