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March 24, 2015
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Hadoop Helps Retailers Connect with Their Customers

As retailers embark on taking advantage of big data, they are increasingly looking to the Apache Hadoop platform and the partner ecosystem that surrounds it to solve their most pressing challenges. Our partner Microsoft is helping organizations around the world in Retail gain better insights into their big data with Azure HDInsight and additional Azure analytic services.

As an example, Azure HDInsights, powered by Hortonworks Data Platform (HDP), was a key component in helping Pier 1 Imports realize value from unstructured and structured data to get a 360 degree view of their customers. Azure HDInsights coupled with Azure Machine Learning helped Pier 1 to learn how to best serve their customers, build stronger relationships and deliver more effective marketing campaigns. As Pier 1 says:

Customers are shopping more online and they have more choices. In response, our goal is to ensure wherever she engages with the brand, whether in the store, on her home computer, on her mobile device – it’s a very personal and consistent message

Pier 1 Imports developed a big data solution that collects their e-commerce data and POS data in Microsoft Azure HDInsight. The data is anonymized in Azure HDInsight, processed with Azure Machine Learning and exported into PowerBI. For additional details on the business drivers, solutions and benefits realized, check out the case study and video’s.

For more examples of the retail industry taking advantage of Hadoop, check out our Hadoop for Retail page.

Get your own Hadoop Big Data solution started with Azure HDInsights!

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