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November 07, 2016
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Hortonworks Market and Customer Momentum Continues to Accelerate with 1,000+ Customer Business Transformations

Last week we announced third quarter results, and it was a milestone quarter.   Customers in 60 countries chose Hortonworks to help with their on-premise, hybrid and public cloud data management strategies. A big thanks to the Hortonworks team.

I wanted to stop for a second and note the significance of the fact that we just celebrated more than 1,000 subscribers.  Our momentum continues with the world’s largest enterprises in every major industry.  We now have approximately 60% penetration of the US Fortune 100 highlighting our traction with some of the largest organizations in the U.S. In fact, for several verticals within the Fortune 100, our penetration rates are even higher which highlights the “land” portion of our “land and expansion” model. In the telecommunications & media sector it is over 80%, in the retail sector it is over 70% and in the financial vertical it is over 60%.

In other words, our strategy is on track.

While these numbers are tremendous, at the end of the day, it’s all about creating business transformations for individual customers.   Here are just a few examples.

We bring our knowledge earned working with the largest US financial firms to our relationships with banks, capital markets and insurance enterprises in other countries. Our team in the UK has been working with a number of Financial Times Stock Exchange 100 customers, including Barclays. In Germany, Munich Re has adopted Hortonworks Data Platform (HDP) to provide a cost-effective and advanced way to perform different transformations on extremely large quantities of data.

In Japan, Sompo Japan Nipponkoa Insurance is redesigning its business around new, digital customer experiences for safety, security and wellbeing by creating a new data framework, based on HDP that can ingest, analyze and activate customer information.

In retail, a major F100 retailer has trusted Hortonworks for its Big Data journey for many years, providing perspective into the open-source community with improvements that would make Hadoop more useful in a retail setting.

But we’ve also seen rapid growth among retailers and digital marketers outside of the United States. In Europe, Italian marketer Contactlab is a good example of this global momentum. Contactlab has been collecting digital marketing data over the past 15 years, and recently the company re-engineered its business model to focus on new data-driven products and revenue streams.

We are also supporting entrepreneurial companies that are disrupting traditional marketing and retail models, and some of those market-makers begin their journey to actionable intelligence with Hortonworks DataFlow (HDF) as a stand-alone solution. One of these is DHISCO, an online distributor of hotel “room nights” who streams unstructured data from hospitality customers that allows them to process over 12 billion booking transactions per month in milliseconds.

Other marketing businesses are using connected data platforms to define new market categories such as Account-Based Marketing (ABM). This is occurring near our headquarters in Silicon Valley, with two of the leading innovators in predictive marketing: Marketo and EverString.

In telecommunications & media, Telefónica Chile, who uses Hortonworks for its real-time customer analytics program, is centralizing the company’s differential knowledge in order to move from reactive to proactive in churn reduction initiatives and service operation centers.

WIND Mobile is Canada’s fourth largest mobile operator, and it prides itself on offering affordable rates. They turned to us for what is the first use case of many customers: to offload costly data storage and ETL transformations from legacy platforms.

Pinsight Media is an elite mobile data company that uses verified, network-level data to fuel brand decisions. Pinsight’s Data Management Platform (DMP) ingests over 60 terabytes of data daily from over 30 unique sources across 65 million devices leveraging HDP.

We’re very excited to have reached this milestone and proud that we are being selected as the trusted partner to drive business transformation for so many accomplished global organizations.   We believe the big data market is only accelerating.

You can find more about these and other customers at

Thanks again to the team for a fantastic quarter and for helping these customers to transform their businesses!


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