Get fresh updates from Hortonworks by email

Once a month, receive latest insights, trends, analytics information and knowledge of Big Data.


Sign up for the Developers Newsletter

Once a month, receive latest insights, trends, analytics information and knowledge of Big Data.


Get Started


Ready to Get Started?

Download sandbox

How can we help you?

* I understand I can unsubscribe at any time. I also acknowledge the additional information found in Hortonworks Privacy Policy.
closeClose button
August 02, 2017
prev slideNext slide

How the Internet of Things Normalizes the Extraordinary

Internet of Things HortonworksWith the Internet of Things (IoT), what used to be thought of as never before imaginable has become every day occurrences, forcing companies to accelerate technological advancements faster than ever before.

Extraordinary Out of the Ordinary

Yesterday, I woke up to go to work as any usual day. I woke up at my normal time, had my normal breakfast, and got in my car. Upon starting the car, my phone automatically synced, my car told me my tire pressure was low, and I received a notification from my phone that there was traffic on my way to my job. None of this shocked me at the time, and I went on my day as usual. Later I realized, I had never entered information about my job into my phone. How did it know where I was going? I had become accustomed to these kinds of alerts and notifications to the point that they are just expected. This is what companies are up against in the age of interconnections.

How can organizations keep up with the Internet of Things and retain their customers’ attention long enough to make a meaningful difference on their business or their lives? Everything starts with the data. Oceans of streaming data constantly feed information to organizations telling them information about their customers. The problem is, many companies operate with legacy systems that won’t allow them to collect, ingest, and utilize their data for mission critical applications. Moreover, real-time visibility into operations used to require tons of code, which alienated various business units from making important decisions. The technology within a business has to keep up with the advancements going on outside of it. It’s the only way companies can meet the demands of ever-changing technologies.

Keeping Up with the Technology

Ingesting information and then understanding the signals coming from machines, sensors, and Internet of Everything data sources creates actionable intelligence for companies to move beyond meeting customer expectations. Now companies can set them. Leading organizations use Big Data analytics to predict future events and become more proactive. Hortonworks powers such advancements, creating real-time recommendations that reduce costs, improve safety, and inform investments. There is no excuse for playing catch up anymore, as competing in today’s world means setting new standards for the world as we know it.

The line keeps moving when it comes to customer expectations, to the point where customers aren’t even driving the demands anymore. Companies themselves are outpacing the technological transformations, continuously pushing the boundaries for what is ‘normal’. After starting my day as usual, my solo commute to work turned into an interconnected world where I was communicating with machines and I didn’t even know it. With the connected car, predictive analytics creating a better route for me to get to work, and real-time updates of where I am going next, our devices are starting to know us better than we do. Companies must tap into that knowledge in order to succeed.

For more information on how you can make data collection from the Internet of Things fast, easy and secure, check out our webinar.

Leave a Reply

Your email address will not be published. Required fields are marked *