Big Data is rapidly changing our world, and the insurance industry is no exception. Leveraging and analyzing data leads to actionable insights that insurance companies use to help mitigate risks to prevent disasters.
The availability of new data sources has created new opportunities to optimize risk, reduce exposure and create behavior based products. Insurance companies have moved to utilizing predictive analytics. Instead of simply reacting once an accident occurs, they can now be proactive in providing risk-reduction services. For example, alerting their customers about a strong storm affecting driving conditions.
Insurance companies gather insights not just from weather events, but also from a variety of sources such as sensors, geolocation events, photographs, social media, among others. This data is managed centrally with Hortonworks Data Platform (HDP). Hortonworks Data Flow (HDF) allows companies to collect, curate, analyze, and deliver real-time data to their customers.
Big Data can be also utilized to help detect fraud, which is one of the biggest challenges the industry faces. One of the largest insurers in the United States uses HDP for machine-learning and predictive modeling that employs rules-based flags on streaming data to catch more fraudulent or invalid claims. As claims data flows into the system, real-time alerts help special investigation and claims analysts prioritize their investigations of claims with the highest likelihood of fraud.
The Internet of Things is changing the way people interact with their devices. New customers want their policy information to be more readily accessible, and expect a seamless experience from a company’s website to its mobile app. In order to put this into practice, insurance companies need to leverage data insights. This leads to the ability to provide personalized services and dynamic profiles for each customer.
Check out this video to learn more about how Hortonworks is helping companies in the insurance industry “Be First.”
For more, visit our Insurance Industry page: https://hortonworks.com/solutions/insurance/