In today’s world, most people are glued to their cell phones 24/7. This makes our mobile devices a powerful source of information for marketers. Many marketers look at this data at an app-level, but that doesn’t offer a full view of a brand’s ideal customer. While certain insights regarding behaviors and locations can be gained at this level, it’s important to drill down further to the carrier-level to get the full picture.
Carrier-level mobile data is one of the only data sources that provides a complete view of a user’s real-time behaviors and interests, including app usage, mobile website visits and up-to-the-minute location patterns. This data is a gold mine for marketers.
Pinsight Media (Pinsight) is the mobile data company that uses verified, network-level data to fuel intelligent brand decisions. Its data management platform ingests over 60 terabytes of data coming from 65 million devices across multiple mobile network operators. Network-level data provides right-time advertising, capturing those with the highest propensity to respond.
Hortonworks allows Pinsight to monetize telecommunications data. This data, which is billions of records per day, is ingested into Hortonworks Data Platform (HDP), and processed reliably to generate actionable insights. This is sent to external partners, and drives the success of Pinsight’s business.
The company collects network based location events from mobile devices as those devices move throughout town. Every time they connect to a network tower, an event is generated. That data, if processed, can be used by brands to understand who’s driving by their locations and who’s stopping at retail stores.
This has tremendous business value for brands, as it helps them gain a much clearer understanding of how users travel throughout their day, and what type of people are interacting with their brand. This greatly aids important long-term decisions, such as determining where to build new store locations and place advertisements.
Processing large sets of data faster and more effectively is not just important for Pinsight, but it’s also important for all the industries the company is serving today.
Check out our newest customer video to hear more about Pinsight’s Big Data journey: