Our mobile devices are a powerful source of information for marketers. However, many tend to look closely at app-level data to derive behaviors and locations. While not entirely inaccurate, this doesn’t offer a holistic view of a brand’s best customer.
Carrier-level mobile data is the key to smarter decisions and its power has yet to be unlocked by marketers worldwide. It is one of the only data sources that provides a complete view of a user’s real-time behaviors and interests, including app usage, mobile website visits and up-to-the-minute location patterns.
While the data from any part of that on its own is extremely useful, the true power comes from the ability to collect and analyze this data, deriving actionable insights that move brands forward. The interpretative nature of mobile data lets us evaluate mindset-specific trends and identify distinct life stages within a defined customer group. These insights discover new audiences, uncover market opportunities, influence the product mix, and help shape the creative. To learn more about how Pinsight Media has leveraged this data, check out the case study!
We are excited to have the mobile data and insights experts from Pinsight join us at the DataWorks Summit (June 13-15) to discuss the power of actionable insights gleaned from carrier-level mobile data.
Join Kevin McGinnis, CEO of Pinsight, on Wednesday, June 14 at 10:20 pm, as he presents:
The 8-Second Data Rule
Our mobile device gives 24/7 access to news and information. So it’s no wonder our average attention span is 8 seconds or less. Yet most data available to brands today is weeks or often months old, meaning most of it is old news. So how can brands be confident that the data used to target audiences truly reflects who they are as consumers? Pinsight gets behind the lock screen to uncover a brand’s best customer, giving a predictive look at consumers to determine intent to engage. He will share how his company taps into the power of mobile, analyzing vast volumes of demographic, behavioral and location data from the Sprint network, to fuel confident decisions that move businesses forward.
Also join Matt Habiger, Chief Data Scientist at Pinsight, as he shares real-world applications of these insights on Thursday, June 15 at 4:10 pm.
Project Destiny: A Marriage of Out-of-Home Advertising and Telco Data
Have you ever wondered how advertisers decide whether they should advertise on a billboard? How do they know if they are reaching the right audience? The current state of the art leaves a lot to be desired, relying on small panel study and census data. Realizing there was an opportunity to leverage telco-sourced location data, Pinsight’s data science and product teams set out to transform the industry. Leveraging Spark, OSRM and a fistful of algorithms, Pinsight turns 20 billion location events into over 1 billion miles of routes traveled every day. This data can then be linked back to demographic and behavioral attributes to provide advertisers with a rich view of the audience they are likely reaching, which informs their messaging, creative and billboard placements. In this session, Pinsight will share the Project Destiny story from product inception and development to data science prototyping, execution and delivery to the customer.
To learn more about Pinsight, visit www.pinsightmedia.com.
Be sure to register for the DataWorks Summit to catch these presentations and many others!