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January 10, 2018 | Rob Bearden | Executive Desk

2017 Year In Review

January 5, 2018 | Guest Author | Webinar, Webinar/Event

4 essential steps for managing sensitive data in your data lake

January 4, 2018 | Michael Lin | Thought Leadership, Hortonworks Case Study

Applying Big Data Streaming Analytics in the Real World

Viewing posts by: Matt Spillar« Back to all

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In today’s world, most people are glued to their cell phones 24/7. This makes our mobile devices a powerful source of information for marketers. Many marketers look at this data at an app-level, but that doesn’t offer a full view of a brand’s ideal customer. While certain insights regarding behaviors and locations can be gained […]

Last week I wrote about how mobile data allows companies to gain a better understanding of their customer’s preferences and buying habits. Targeted ads can be better refined, and in turn lead to higher conversion rates. However, gaining insights from mobile data leads to much more than effective advertisements. The first iPhone was released a […]

Our mobile devices are a powerful source of information for marketers. However, many tend to look closely at app-level data to derive behaviors and locations. While not entirely inaccurate, this doesn’t offer a holistic view of a brand’s best customer. Carrier-level mobile data is the key to smarter decisions and its power has yet to […]