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April 27, 2017
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Zulily Uses HDP for its Mission Critical Data

Zulily is an American online retailer headquartered in Seattle, Washington. The retailer was started in 2009 and went public in 2013. Its mission is to bring its customers (primarily moms) fresh and interesting products every day.

Unlike search-based e-commerce sites, whose users come looking for specific items, zulily customers visit the company’s website and mobile app on a daily basis to browse and discover products. The company focuses on crafting engaging, unique, and compelling experiences for its customers.

Zulily’s data is mission critical to its business. It allows them to show the right sales event and images to the right member at the right time.


Through Hortonworks Data Platform (HDP®), Google Cloud Platform (GCP), Google BigQuery, and Tableau, the visualization and reporting tool suite, zulily developed the zulily Data Platform (ZDP). According to Luke Friang, Chief Information Officer at zulily, the ZDP platform creates important new opportunities for the company.

“Data is everything to us, yet we really struggled with how to properly consume and harvest a mass of data to provide our customers with a great experience,” says Friang. “Our new platform empowers us to use data all over the business. It drives the content of the email that our customers receive in the morning. It drives how and when we ship customers the products they order. It drives what customer sees in the mobile app versus what customer sees in a browser on their computer. It’s allowing us to make sure that we’re tailoring customer experiences appropriately, throughout the entire lifecycle as a zulily customer.”

You can read the entire Zulily case study, and many other customer case studies, on our Customers page.

To see how Hortonworks helps retailers be first in their industry, check out this video.


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