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VP, Product Marketing

Marketing | Santa Clara, CA - HQ

Title: VP, Product Marketing

Location: Santa Clara, CA.

The VP, Product and Solutions ​Marketing partners with our demand marketing, sales, sales engineering, product management and engineering teams to deliver effective messages and tools that represent the value of our product and solutions to the market. They take an active role in the brainstorming and development of product launch materials, product positioning, messaging, external collateral, sales tools, presentations, press and analyst briefings, and other market-facing activities. 

They are a key contributor and will take an active role in the following responsibilities: 

  • PRODUCT LAUNCHES: plan the market launch of new products, and manage the cross-functional implementation of the plan, to ensure new product releases are successful delivered to the market quickly and efficiently
  • MARKET REQUIREMENTS DOCUMENT: Develop and implement new marketing strategies that result in in market share gain, and provide direction and collateral for sales, marketing, and support teams worldwide
  • PRODUCT POSITIONING: Develop product positioning and messaging that differentiates your products in the market
  • LEAD GENERATION: Produce product marketing collateral and work with other team members to ensure the best quality materials and information is presented to our customers and prospects.
  • SALES ENABLEMENT: Communicate the product’s value proposition to the sales team, and develop the sales tools that support the selling process of your products
  • MARKET AND COMPETITIVE ANALYSIS: Evaluate industry trends, competitors, and standards, and how they apply to Hortonworks overall product strategy
  • PRODUCT EVANGELIST: Act as key public spokesperson, keeping the press and analysts informed of Hortonworks product strategy and progress. Create effective product and solution messaging, collateral and tools, and persuasive business plans

The “right” candidate

Strong experience in product marketing within enterprise software is essential. The right candidate is a systematic, responsible, self-starter. Hortonworks is a fast-growing, dynamic environment and execution is the key to our success. The right candidate will build a repeatable process to operationalize his/her business. They will have strong program management skills with demonstrated ability to coordinate and prioritize many simultaneous projects/activities, while keeping stakeholders updated on schedules and timelines.


*10+ years of product marketing expertise focusing on data analytics as well as experience working with industrial and sensor data.  

* BA/BS required, MBA preferred

* Proven capability to cultivate value from complicated technology and demonstrated ability to communicate clearly in front of enterprise sales team

* Experience creating and executing marketing plans and marketing/sales materials.

* Proven ability to deliver content including presentations, sales guides, webinars, blog posts, web content and white papers

* Ability to work both with teams, and across multiple teams of members without reporting responsibility to influence and command the respect of individuals around the company

* Strong analytical and synthesis skills, high intellectual power

Desirable Requirements:

  • Experience in Hadoop, end device management, machine learning, event streaming analysis, Internet of Things technology, data analytics, business intelligence, application middleware, data management, distributed systems, or other distributed application domains
  • Experience in open source software
  • Working knowledge of diverse sales channels, including direct sales, web, VAR, and Corporate Resellers
  • Self-starter who enjoys working in a fast-paced, collaborative, and innovative hi-growth environment

All employees are required to adhere to all Hortonworks employment policies, including without limitation information security policies.


Having gone public with its IPO in December 2014, Hortonworks is experiencing extraordinary growth as we deliver essential support to the burgeoning big data and IoT communities. Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with our 2,100+ partners, Hortonworks provides the expertise, training, and services that allow customers to unlock transformational value for their organizations across any line of business.

For more information, visit

Hortonworks, Powering the Future of Data, HDP and HDF are registered trademarks or trademarks of Hortonworks, Inc. and it's subsidiaries in the United States and other jurisdictions.

EOE/M/F/Vet/Disability. Hortonworks is an Equal Opportunity Employer in accordance with VEVRAA and Section 503 regulations. 

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VP, Product Marketing | Marketing | Santa Clara, CA - HQ

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