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Marketing Operations Manager

Marketing | Santa Clara, CA - HQ

Marketing Operations Manager

Location: Santa Clara, CA.

Hortonworks is seeking a Marketing Operations Manager to drive email campaign execution and database operations, based in the Santa Clara, CA headquarters office. The ideal candidate is a Marketo expert with solid business judgment, and possesses strong creative and analytical skills, with demonstrated experience in creating scalable processes. You will thrive and succeed in our fast-paced environment if you are a passionate, tech-savvy, data-driven digital marketer who is obsessed with performance.

Responsibilities:

  • Build, test and execute Marketo campaigns, nurture programs, emails, landing page and forms
  • Build and execute high-performing email marketing campaigns
  • Use agreed targeting criteria to manage list-building and segmentation models, and use analytics to inform and prioritize those models
  • Create, track, test and optimize programs
  • Assist with and provide insights into database optimization, including data acquisition, lead scoring, list segmentation, data cleanliness and integrity within CRM and marketing automation databases
  • Handle requests for special reports, data, and sales tracking information
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing functions
  • Drive, track, and optimize touch governance email programs

Skills/ Requirements

  • 4+ years of email marketing experience, including 2+ years of experience as a power user/admin of a Marketing Automation platform; Marketo Certified required
  • Understanding of how Marketo integrates with SalesForce.com
  • Hands-on knowledge of HTML and CSS
  • Excellent understanding of email marketing best practices, including CAN-SPAM laws, GDPR, list management and targeting, knowledge of dynamic content and campaign automation
  • Strong familiarity with performance tracking and measurement tools. (e.g. pixels, UTMs, attribution)
  • Familiarity with sales prospecting tools like SalesLoft desired
  • Excellent project management skills, with a demonstrated ability to consistently orchestrate, prioritize and manage multiple projects
  • Strong cross-functional collaboration skills and ability to effectively and efficiently work within a fast-paced environment
  • Highly analytical, organized and detail-oriented, self-starter

All employees are required to adhere to all Hortonworks employment policies, including without limitation information security policies.

ABOUT HORTONWORKS (NASDAQ – HDP)

Having gone public with its IPO in December 2014, Hortonworks is experiencing extraordinary growth as we deliver essential support to the burgeoning big data and IoT communities. Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with our 2,100+ partners, Hortonworks provides the expertise, training, and services that allow customers to unlock transformational value for their organizations across any line of business.

For more information, visit www.hortonworks.com.

Hortonworks, Powering the Future of Data, HDP and HDF are registered trademarks or trademarks of Hortonworks, Inc. and it's subsidiaries in the United States and other jurisdictions.

EOE/M/F/Vet/Disability. Hortonworks is an Equal Opportunity Employer in accordance with VEVRAA and Section 503 regulations. http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf 

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Marketing Operations Manager | Marketing | Santa Clara, CA - HQ

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