DHISCO is a 27-year-old company created by hotel chains to route the transactions between online travel agents and hotels. They process about 15 billion transactions per month in milliseconds, including hotel room bookings.
Now DHISCO can consume more data at a much faster rate. This helps them provide a more complete picture, of both their own business and fresh insights their customers have never seen before. Now they better understand customer booking patterns, the volume of requests, and the yield of those bookings.
DHISCO can now see their customers’ shopping patterns in ways that weren’t accessible before. This leads to the ability to track and configure certain rate plans between travel agents and hotel chains. One such example led to an 85% increase in bookings.