4.3.17

Pinsight Media Connects Brands to Audiences to Be First Fueling Intelligent Ad Decisions

My Hortonworks customer blog yesterday focused on a telephony company using Big Data to handle and route millions of calls to increase marketing conversion rates. It’s only fitting that I blog today on a company that leverages Big Data in the same realm, but in a different way: mobile advertising. Pinsight Media (Pinsight) began in…

Pinsight Media Chooses Hortonworks to Expand Data Cluster

SANTA CLARA, Calif. — February 16, 2017 — Hortonworks, Inc. ® (NASDAQ: HDP), a leading innovator of open and connected data platforms, today announced that Pinsight Media, a mobile data company, is leveraging Hortonworks Data Platform (HDP™), Hortonworks DataFlow (HDF™) and Hortonworks professional services to enhance how it ingests data from mobile network operators. HDP…

7.17.17

Stop Wasting Your Ad Money!

Famed businessman John Wanamaker once remarked, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The digital advertising industry is rapidly evolving. Hortonworks customers are leveraging their structured and unstructured data to generate real insights into their customers and their customer’s behavior. From trends, to patterns, to…

7.13.17

Digitizing the Mailbox in the Age of Mobile Advertising

The amount of waste in time, costs, and resources to send print advertisements to consumers forced a change to digitize the process. Despite tremendous efforts in modernizing the necessary business practice, some of the challenges remain. Being able to target the right customer, with the right ad, at the right time is every company’s mission…

6.7.17

Pinsight: Harnessing the Power of First-Party Mobile Carrier Data

Our mobile devices are a powerful source of information for marketers. However, many tend to look closely at app-level data to derive behaviors and locations. While not entirely inaccurate, this doesn’t offer a holistic view of a brand’s best customer. Carrier-level mobile data is the key to smarter decisions and its power has yet to…

5.26.17

Don’t miss the Business of Data at DataWorks Summit

Business and tech leaders know that harnessing the information they need to become a data-driven organization is no simple task: rapidly assimilating, integrating, and analyzing big data streams from internal and external sources to produce actionable insights can be daunting. The DataWorks Summit/Hadoop Summit community has put together more than 170 sessions on the business technology…

10.13.16

Why are we treating Data like a Picasso?

Provenance, Lineage & Chain of Custody The models of Provenance, Lineage and Chain of Custody are used in fine art to determine when a piece was created, the sequence of locations where it was held, how it was touched along the way, and who has owned it since creation, all with the purpose of authenticating the piece.…

5.23.16

Spain-based Billy Mobile sees “growth, growth, growth”

I’m just reaching the end of my first month at Hortonworks based in our London office.  Most of that time has been spent with our customers understanding their use cases, reading about trends and developments in data analytics or watching videos about everything from connected data platforms to modern data apps to the bits and bytes…

1.13.16

Delivering an Advanced Analytics Platform for Media Management with Arkena

Today we proudly announced that Arkena, one of Europe’s leading media services companies, is using Hortonworks Data Platform (HDP™) to provide its media customers with an advanced analytics platform to deliver content to OTT customers through its content delivery network (CDN). This is a guest post from Reda Benzair the Vice President of Technical Development…