Rogers Communications Inc. is a leading Canadian telecommunications and media company that has businesses in cable, wireless, media and sports. The company is headquartered in Toronto, Ontario.
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Rogers Communications Inc. is a leading Canadian telecommunications and media company that has businesses in cable, wireless, media and sports. The company is headquartered in Toronto, Ontario.
Data is mission critical for Rogers Communications, but it was in various data silos. The company's relational data models were insufficient to store the quantity of data that the business needed. Rogers also required real-time data analytics to power an integrated customer operation dashboard for executives.
Rogers turned to Hortonworks Data Platform to store its data. The company is now using HDP to collect wireless cable and media data to build a 360 view of its customers, to improve the customer experience. HDF processes real-time data which powers the executive dashboard. The future vision involves a hybrid data architecture, on-premises and cloud, and a decreased EDW footprint.
Rogers now has the ability to store vast quantities of data and process it in real-time. This creates a better experience for their customers, while improving retention and reducing churn.
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