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After identifying its path forward, the zulily team was able to move from its vision to an in-production data platform in a mere four months. The new platform enables analytics scenarios that were difficult to achieve with the former technology solution. zulily now has the ability to scale both storage and analytics on demand.
Luke Friang, Chief Information Officer said, “Our new platform empowers us to use data all over the business. It drives the content of the email that our customers receive in the morning. It drives how and when we ship customers the products they order. It drives what customers see in the mobile app versus what customers see in a browser on their computer. It’s allowing us to make sure that we’re tailoring customer experiences appropriately, throughout the entire lifecycle as a zulily customer.”