With the rise of powerful big data platforms that can store, process, and learn from massive data sets, opportunities abound for modern retailers to harness this information for enterprise transformation. However, determining which areas to focus on can present new challenges. If you’re looking to capitalize on the power of big data in retail, it’s vital that you focus on three core areas: digital, consumer, and product.
In this eBook, learn about how Big Data influences:
– the Decline in the Brick-and-Mortar Model
– the Digital Revolutions in Retail today
– the Critical Consumers
– getting a Holistic View of Products