The explosion of data—in volume, variety, and velocity—is catalyzing new business models and reshaping industries. Business leaders can no longer amble their way forward in the age of Big Data. The challenges are too great to address without a multi-year strategic roadmap and the business potential is too vast to simply dismiss. But the journey to business transformation is complex. It begins with understanding the opportunities unique to your business and how the maturity of your organization enables or inhibits your ability to strategically pursue Big Data programs aligned with your business goals.