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THE ROAD TO IMPROVED SALES, PRODUCTS, AND CUSTOMER EXPERIENCES PASSES THROUGH DATA IN THE DIGITAL WORLD, where smarter, more consistent use of information is a key competitive lever that organizations can pull. Companies now have no shortage of hard data at their disposal.

But the challenge is to be able to access and analyze all of that information to act on those insights provided by that data. Every business’s future depends on its ability to transform into a data business. Organizations that ignore this reality are doomed to get disrupted by more fleet-footed rivals who can monetize all the data at their disposal.

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