Fashions change with the seasons but, for the past hundred years, the storefront concept has remained relatively unchanged. Emerging technologies and an evolving, digitally-reliant consumer base have left retailers scrambling to maintain a competitive edge. Consumer behavior continues to change radically, threatening retailers’ business objectives. Yet with these changes come new opportunities for retailers willing to capture and analyze this behavior to gain insights and maintain their edge.
Download the white paper and learn about opportunities to use big data in retail to come out ahead.