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Hortonworks Data Platform (HDP) vs Proprietary Hadoop

Centralized Architecture. Enterprise Ready Apache Hadoop with most comprehensive security and Governance built into the platform. All this, completely in the open.

Why choose Hortonworks?


One word, YARN. Learn more.

Centralized Architecture
for all applications

Lets advance Hadoop together, be part of the community.

100% Open Community,
"on Apache Trunk",

We got your back, learn more about our support.

Proactive Support with
"5 out of 5" rating

HDP provides a centralized approach to security across the Hadoop stack.

Enhanced perimeter 
secures outside
in, comprehensive policy,
consistent enforcement

Do Hadoop Anywhere, learn how.

multi-cloud development
centralized platform
wide management


Proprietary Hadoop Vendor

No one likes to be siloed. Get un-siloed, with YARN.

Siloed Architecture
Deployed per application

Don’t get lock-in. Stay Open.

Hybrid Source
"Off Apache Trunk",

Get proactive support with Hortonworks. Learn how.

Responsive Support
with lower rating

Security is important, get more details.

No Perimeter gateway,
inconsistent app
specific security policy,
increases risk

Learn more about HDP governance framework.

Application Specific,
requires multiple

Flexibility is key, learn how to do Hadoop Anywhere.

Limited Platform
and deployment options

Connect with an expert

TRUECar’s mission is to make the car buying process simple, fair and fun. The company looked to Apache Hadoop and HDP to build a modern data architecture that could scale economically and capture more data. TRUECar data in Hadoop makes the market work more efficiently, and all the parties like car buyers, dealers and manufacturers…


zulily is a publicly traded, Seattle-based online retailer. The company launched in 2010 with a mission of bringing its customers (primarily moms) fresh and interesting product every day. The company has over four and a half million active customers and expects to do over $1B in sales for 2014. Unlike search-based e-commerce sites whose users…


SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 70,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW® .…


Webtrends is a digital optimization and analytics company that helps its clients provide meaningful experiences to their customers, whether in person or online. Webtrends was an early adopter for both Apache Hadoop and Apache Spark, and it turned to Hortonworks for a hybrid architecture both on-premise and in the cloud. Now Webtrends' connected data platforms…


Actionable Intelligence, Elastic Availability Hortonworks and Microsoft enable seamless implementation of Apache Hadoop® to help you gain Actionable Intelligence faster with full interoperability, portability and the flexibility to build and deploy Hadoop in a hybrid cloud architecture. Deploy HDP on Azure and/or HDInsight and experience improved control, flexibility, elasticity, and redundancy of new or existing…