Together, Hortonworks Data Platform and Informatica enable organizations to optimize their ETL workloads with long-term storage and processing at scale in Hadoop. This partnership makes it possible for organizations to use all the data internal and external to an enterprise to achieve the full predictive power that drives the success of modern data-driven businesses. Informatica and Hortonworks optimize the entire big data supply chain on Hadoop, turning data into actionable information to drive business value. For example, the modern data architecture is increasingly being used to build a data lake. By incorporating data management services into the data lake, companies can store and process massive amounts of data across a wide variety of channels including social media, clickstream data, server logs, customer transactions and interactions, videos, and sensor data from equipment in the field.