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Hortonworks Working with European Customer Billy Mobile to Revolutionise Digital Advertising

LONDON, UNITED KINGDOM, – Nov. 19, 2015 – Hortonworks, Inc. (NASDAQ: HDP), the leader in Open Enterprise Hadoop, today announced it has further expanded its European customer base with the addition of Billy Mobile, the fast-growing mobile marketing company. The company will use Hortonworks Data Platform (HDP™) for data collection, processing and analysis with significantly more flexibility, scale and reliability than has previously been possible. By partnering with Hortonworks, Billy Mobile is positioned for continuous growth by leveraging Big Data to successfully serve the demanding telco and advertising markets.

Billy Mobile bridges the gap between publishers and advertisers, helping publishers monetize their assets and opening up the app ecosystem to carriers. The company offers consumer behaviour insights based on user profiles, behaviours, trends and feedback, enabling its customers to better understand where to route visitors and offer tailored content and promotions. Billy Mobile selected HDP because it must process millions of transactions very quickly while supporting exponential data growth. This data needs to be manipulated with great flexibility and must be up-to-date so the company can provide the best possible support to its customers.

“We have built our business model around the core belief that mobile is revolutionising the Internet at an unprecedented speed and scale. Hortonworks and Apache Hadoop have been selected to help us keep ahead of that Internet revolution curve,” explained Geoffrey Cleaves, business intelligence manager, Billy Mobile. “Right from the very start we were impressed by Hortonworks, from initial local support through to the fully open source, reliable, cost-effective HDP platform we have now deployed.”

Billy Mobile will use HDP, including Apache Kafka to provide high quality messaging, Apache Storm to provide real-time data processing capabilities and Apache Hive to deliver the interactive visualizations that will enable Billy Mobile to benefit from the intelligence and insight trapped in the data.

“Billy Mobile’s business depends on its ability to make fast decisions empowered by big data. Hortonworks looks forward to supporting the growth of Billy Mobile’s business by delivering the critical data insights it needs to maintain a higher level of service and support for customers,” said Andy Leaver, vice president of international operations, Hortonworks.

About Hortonworks

Hortonworks is the leader in accelerating business transformations with Open Enterprise Hadoop by developing, distributing and supporting an enterprise-scale data platform built entirely on open source technology including Apache™ Hadoop®. Our team comprises the largest contingent of builders and architects within the Hadoop ecosystem who represent and lead the broader enterprise requirements within these communities.

The Hortonworks Data Platform provides an open platform that deeply integrates with existing IT investments and upon which enterprises can build and deploy Hadoop-based applications.

Hortonworks has deep relationships with the key strategic data center partners that enable our customers to unlock the broadest opportunities from Hadoop.

For more information, visit www.hortonworks.com. Join us at the Apache Hadoop 10 year anniversary party, held at Hadoop Summit Europe and North America in 2016.

Hortonworks, HDP and HDF are registered trademarks or trademarks of Hortonworks, Inc. and its subsidiaries in the United States and other jurisdictions.

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