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Luminar Selects Hortonworks to Power Customer Big Data Management

Hortonworks Data Platform Enables Premier Analytics Provider to Derive Greater Insights from Big Data  

SUNNYVALE, Calif.—December 4, 2012—Hortonworks, a leading contributor to Apache Hadoop, today announced that Luminar, a data analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, is using the Hortonworks Data Platform (HDP) to deploy a fully integrated big data architecture. The Apache Hadoop-powered platform enables Luminar to better serve its customers’ needs for rapid data management as part of the business intelligence analysis process.

Luminar leverages proprietary analytics and modeling technology to provide business intelligence, data analytics and real-time insights that can enhance Latino marketing strategies. The Hortonworks Data Platform, a scalable, 100-percent open source platform for storing, processing and analyzing large volumes of data, enables Luminar to deploy a big data architecture that improves the speed and analysis of large volumes of structured and unstructured information. Luminar efficiently deploys and leverages the benefits of HDP to provide its customers with a solution that is able to store, manage and analyze vast amounts of data.

“At Luminar, we use analytical modeling, technology and data processing to help our clients fine-tune their marketing strategies, tailor their messages to Hispanic consumers and achieve business growth as never before,” said Franklin Rios, president of Luminar. “With clients’ data needs increasing in volume and speed, we turned to the Hortonworks Apache Hadoop-based platform to enable us to quickly provide the big data architecture required to meet our customers’ evolving demands. Hortonworks was a true partner during the implementation process, providing superior training and knowledge for rapid and effective deployment.”

When comparing vendor Hadoop offerings, Luminar required a true open source option that wouldn’t lock the company in to one vendor or technology. For this reason, the analytics provider selected the Hortonworks Data Platform, the industry’s only entirely open source Hadoop-based data platform. The latest version of the Hortonworks platform, HDP 1.1, is built on Apache Hadoop 1.0, the most stable and reliable open source Hadoop code available today, providing enterprise organizations, such as Luminar and its customers, with a proven and trusted data management infrastructure for harnessing the power of big data.

“Innovative companies like Luminar are adopting the Hortonworks Data Platform because they are committed to a pure open source offering that easily integrates with the existing IT infrastructure stack and provides the proven performance and management capabilities needed for enterprise-wide deployments,” said Herb Cunitz, president of Hortonworks. “By delivering the only complete 100-percent open source Hadoop distribution available today, Hortonworks is making Apache Hadoop the data platform of choice for modern data processing solutions, such as Luminar’s new offering, and a core enabling technology for the broader enterprise IT ecosystem.”

About Hortonworks

Hortonworks is a leading commercial vendor of Apache Hadoop, the preeminent open source platform for storing, managing and analyzing big data. Our distribution, Hortonworks Data Platform powered by Apache Hadoop, provides an open and stable foundation for enterprises and a growing ecosystem to build and deploy big data solutions. Hortonworks is the trusted source for information on Hadoop, and together with the Apache community, Hortonworks is making Hadoop more robust and easier to install, manage and use. Hortonworks provides unmatched technical support, training and certification programs for enterprises, systems integrators and technology vendors. For more information, visit

For more information:

Michelle Lazzar

(408) 884-9861