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SAS, Teradata, Hortonworks simplify big data analytics

New Analytics Advantage with Hadoop Program empowers organizations to become Analytics 3.0 enabled

PARTNERS USERS GROUP CONFERENCE, DALLAS (Oct. 21, 2013) – Organizations are now entering a world where big data analytics need to intersect with their traditional analytics methods in order to remain competitive and uncover new business opportunities. To help customers succeed in this, SAS, Teradata (NYSE: TDC) and Hortonworks introduce Analytics Advantage Program with Hadoop. This next-generation offering expands on the success of the original SAS and Teradata Analytic Advantage program for in-database analytics to now include Hortonworks – the leading contributor to and provider of enterprise Apache™ Hadoop®.

In a recent research report on Analytics 3.0 by Tom Davenport and the International Institute for Analytics, Davenport states, “It is clear that organizations are not keeping traditional and big data analytics separate; rather, they are combining them to form a new synthesis. While aspects of Analytics 3.0 will continue to emerge, organizations need to begin transitioning now to the new model. The new SAS, Teradata and Hortonworks offering will help companies quickly tackle Analytics 3.0 head on.”

The new Analytics Advantage with Hadoop program leverages award-winning capabilities for in-database data preparation, analytic model building and deployment and has combined Teradata’s Appliance for SAS® High-Performance Analytics offering with the Teradata Appliance for Hadoop built on Hortonworks Data Platform. Using Teradata’s new Unified Data Architecture (UDA), this high-speed integrated offering allows customers to discover, build and deploy analytic models promoting businesses’ ability to act upon analytic insights from any type of data across a seamless environment and faster than ever before.

“This offering lets organizations get the data, discover what’s in it, build the analytic models and deploy them where they need to in near-real time. They can access data of any type, size and complexity, all with common metadata to understand data lineage,” said Scott VanValkenburgh, SAS Senior Director of Alliances. “This allows companies to not only exploit analytics on new big data types but quickly, and more importantly, uncover the value of these new data types to their current analytic processes.”

“The combined best-of-breed technologies and resources of this partnership center around enabling the transformational power of Hadoop,” said Shaun Connolly, Vice President of Corporate Strategy, Hortonworks. “We are committed to working with SAS and Teradata to deliver enterprise-ready, stable distribution of the open-source platform for big data processing and management.”

“We’re delivering faster time-to-value and lowest total cost of ownership and operations – to address the most daunting analytic challenges facing businesses today,” said Rob Berman, Vice President of Alliances, Teradata. “With the wide range of new data technology options on the rise, many organizations seek the expertise of recognized leaders Teradata and SAS to deliver integrated solutions and services they can trust.”

Today’s announcement was made at the annual conference of Teradata Users, Oct. 20-24 at the KBH Dallas Convention Center. Themed “Unleashing the Power of Data,” the event spotlights the most pragmatic deployments in the most exciting big data analytics environments today, as well as advanced data warehousing. The conference includes sessions on SAS and on Teradata analytics and applications, with dynamic presentations by leading organizations, IT analysts and academic researchers across all industries.

About Teradata

Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage. Visit for details. Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

About Hortonworks

Hortonworks is the only 100-percent open source software provider to develop, distribute and support an Apache Hadoop platform explicitly architected, built and tested for enterprise-grade deployments. Developed by the original architects, builders and operators of Hadoop, Hortonworks stewards the core and delivers the critical services required by the enterprise to reliably and effectively run Hadoop at scale. Our distribution, Hortonworks Data Platform, provides an open and stable foundation for enterprises and delivers a modern data architecture with the support of key technology partners. Hortonworks also provides unmatched technical support, training and certification programs. For more information, visit

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies.  Copyright © 2013 SAS Institute Inc. All rights reserved.

For more information:

Michelle Lazzar

(408) 884-9861