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Soleo Communications Turns to Hortonworks for Real-Time Analytics

SANTA CLARA, Calif. — March 30, 2017Hortonworks, Inc. ® (NASDAQ: HDP), a leading innovator of open and connected data platforms, today announced that Soleo Communications, Inc., a market-leading local search and digital media company, is leveraging Hortonworks Data Platform (HDP®) and Hortonworks DataFlow (HDF™) to connect people and businesses together.

Soleo bridges the space between the world of telephony and the world of Modern Data Applications. Every week, Soleo handles and routes millions of calls and searches for consumers trying to connect with local merchants. Through the use of HDP, Soleo collects and processes that data in bulk, pulling from data centers throughout the United States. Soleo then uses HDP to analyze these calls and generate individualized reports for account managers, merchants, business analysts, and data scientists.

“Over the past several years, Soleo has grown ever more reliant on data analysis to run the business. Even small delays in data availability can lead to frustration and inefficiency,” said Mike Thorpe, chief technology officer of Soleo. “HDP provides us with a platform with the scalability and reliability to handle our growing data warehousing requirements.”

As Soleo’s business scaled, it realized it could provide even greater value to its consumers by generating reports more quickly through analyzing incoming streaming data. Concurrently, Soleo’s data scientists recognized the opportunity to fine-tune and optimize their service in real-time, using the same incoming streams of data. Soleo soon turned to HDF for real-time, streaming analytics.

“The ability to stream the data in real-time, and to split up the streams for multiple use cases offers tremendous value,” added Thorpe. “Having access to the data generated by Soleo services as they are being used provides us with a great many benefits. Timely access to reporting information allows us to better optimize our customers’ and partners’ accounts. Seeing the results of our data scientists’ A/B tests as they are occurring provides us with the data to better tune our systems. Also, real-time metrics acquisition enables our IT department to monitor our system’s performance in a much timelier manner.”

“Data is the market currency for modern media companies and the new insights derived from data allows them to boost customer loyalty and return on investment,” said Sanjay Kumar, general manager of Communications and Media at Hortonworks. “Soleo is able to gain a competitive advantage in its industry by extracting value from data in motion and data at rest with connected data platforms, and we are proud to be a part of its business success.”

To learn more about how companies are leveraging HDP and HDF to transform their business and power the future of data, visit


About Hortonworks

Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with its 2100+ partners, Hortonworks provides the expertise, training and services that allow customers to unlock transformational value for their organizations across any line of business.

Hortonworks, Powering the Future of Data, HDP and HDF are registered trademarks or trademarks of Hortonworks, Inc. and its subsidiaries in the United States and other jurisdictions. For more information, please visit All other trademarks are the property of their respective owners.

For more information:

Michelle Lazzar

(408) 884-9861