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Webtrends Chooses Hortonworks to Power Its Connected Data Architecture

SANTA CLARA, Calif. — October 12, 2016Hortonworks, Inc. ® (NASDAQ: HDP), a leading innovator of open and connected data platforms, today announced that Webtrends, a leading provider of data, analytics, and optimization solutions, is using Hortonworks Data Platform (HDP®) and Hortonworks DataFlow (HDF™) as the foundation of its connected data architecture, both in the data center and in the cloud. With connected data platforms, Webtrends transformed its business by storing, processing, and analyzing data to uncover insights into consumers and their behaviors, which are invaluable to global brands.

In business more than 20 years, Webtrends was a trailblazer in the web analytics market. The company recognized the changing data landscape, which has expanded from server and systems logs to mobile devices, wearable technologies, connected automobiles, and more while the volume of data generated has scaled dramatically. Webtrends identified the value in capturing this burgeoning market fueled by data, but was wary of the cost of building an entirely new IT infrastructure. The Portland, Oregon-based tech company was an early adopter for both Apache Hadoop and Apache Spark and it turned to HDP and HDF for the robust yet simple and cost efficient connected data platforms capable of scaling for high volumes of data.

“Webtrends has saved money over the long haul because we’ve been able to leverage commodity hardware for a Hadoop ecosystem. That’s millions of dollars saved,” said Peter Crossley, chief technology officer at Webtrends. “HDP with HDF gave us the flexibility to build new products without having to build an ecosystem or even provide a new data format to manage that data set. We can add new technologies and it works seamlessly with that ecosystem.”

Now, the connected data platforms that Webtrends has developed ingest one petabyte of Internet of Things data every six months that streams in from diverse sources like cell phones, watches, and automobiles. Webtrends relies on both HDP and HDF to capture and derive analytical insights from myriad sources. It can then quickly turn that data into actionable intelligence, which generates tremendous value for its customers.

“Webtrends is a fantastic example of the pattern we are seeing across our customer base, as more businesses look to move to a connected data architecture in the data center and in the cloud,” said Matt Morgan, senior vice president of marketing, Hortonworks. “By combining data-at-rest with data-in-motion, Webtrends has a unique ability to give its customers a complete view of their target markets and ultimately drive digital marketing success.”

Additional Resources

Webtrends Data Journey Video

Hortonworks Customers

About Webtrends

Connected Data Platforms

About Hortonworks

Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with its 1,800+ partners, Hortonworks provides the expertise, training and services that allow customers to unlock transformational value for their organizations across any line of business.

Hortonworks, Powering the Future of Data, HDP and HDF are registered trademarks or trademarks of Hortonworks, Inc. and its subsidiaries in the United States and other jurisdictions. For more information, please visit All other trademarks are the property of their respective owners.

For more information:

Michelle Lazzar

(408) 884-9861