Effective advertising is a conversation with your customers—at its highest level, it’s an ongoing relationship based on trust. The best companies get there by anticipating their customers’ needs. The lifeblood of this relationship is data. Hortonworks solutions allow marketers to transform mere customer contact into long term customer relationships.
Hadoop is transforming advertising
Consumers generate a tsunami of data when they research, discuss and buy products. For advertisers, this data is invaluable for shaping and promoting a brand or product, but it's unstructured. Hortonworks Data Platform and Hortonworks DataFlow bring all types of data from consumers to the point of analysis, without requiring a pre-defined data schema. Now advertisers can store new types of data and retain everything longer, boosting customer loyalty and ROI.
Mine POS data to identify high-value shoppers
One marketing analytics company specializes in gathering insight at the checkout counter, across many grocers and drug stores. They mine this sales information for basket analysis, price sensitivity, and demand forecasts.
Interactive query with the Stinger Initiative and Apache Hive running on YARN in HDP® helped the company rapidly process terabytes of data to keep pace with a market that changes by the day. Manufacturers, retailers, and ad agencies use the combined analysis to position their brands or improve their retail experiences, particularly for high-value customers.
Target ads to customers in specific cultural or linguistic segments
Hortonworks customer Luminar is the leading big data analytics and modeling provider uniquely focused on delivering actionable advertising insights on U.S. Latino consumers. Luminar wanted to move beyond sample data on Latino consumers living in the United States, towards empirical analysis of actual data on all US Latinos. Rather than store only some transactions from one or two sources, they wanted to acquire and save as many transactions as possible from as many different sources as possible.
Now HDP® interacts easily with other components of Luminar’s data and business intelligence ecosystem: Amazon Cloud, R, Talend and Tableau. The company has increased ingest of transaction data from 300 sources to thousands, up from 2 to 15 terabytes per month. Before, it took Luminar days to ingest and join a new set of raw data, now it takes only hours, even with eight times more data than before. Luminar uses their actionable intelligence to craft marketing strategies for CPG and entertainment companies that want to focus on the US Latino population.
Syndicate videos according to behavior, demographics and channel
A major omni-media company specializes in home improvement and DIY content distributed across television, digital, mobile and publishing channels. One of its divisions is focused on delivering online video ads.
Both content syndicators and publishers want to make sure that video content reaches the right audience. The company analyzes clickstream data stored on HDP® to analyze audiences then feed insight into a recommendation engine that improves advertising click-through.
ETL toy market research data for longer retention and deeper insight
A leading consumer research firm provides consumer intelligence to the toy industry. The market is in a state of flux; there are more new digital options and “real world” forms of children’s play than ever before. The company helps its clients keep pace by delivering weekly point-of-sale (POS) tracking information for competitive insight on toy sales trends. They cover all the major toy retailers for a single view of the marketplace.
The company chose HDP® to offload much of its data from a more expensive platform, with expected savings of more than $1 million annually. The improved economics allow the company to retain data longer and identify long-range, strategic opportunities for growth. This helps its clients in the toy industry partner more closely with retailers.
Optimize online ad placement for retail websites
An advertising Hortonworks customer provides web analytics services to some of the world’s largest retail websites. For their largest customer, clickstream data pours in at the rate of hundreds of megabytes per hour, which adds up to billions of rows per month. The agency analyzes each ad’s placement and determines click-through and conversion rates. When impression files and click files were stored in a relational database, the agency had no way to intelligently connect impressions to clicks–so they had to make too many guesses.
Now HDP® replaces that guess work with empirical science and confident analysis by week, by day or by hour. The agency can also filter by the consumer’s OS, browser, device and geographical location. With Hortonworks Data Platform’s economies of scale, data storage costs are significantly lower than before, and data can be retained for longer. Now the agency and its clients all look forward to looking back on years (not weeks) of clickstream data.
The agency’s retail customers can now tell if consumers are clicking on their website while standing in one of their stores. This provides valuable insight to manage “showrooming” behavior where customers visit a store to touch a product and then drive home to buy it online. Retailers can address showrooming without slashing prices, and data in HDP reveals specific tactics for doing so.
Customer Case Studies
Luminar Extracts Insights with Hadoop
Luminar is the leading big data analytics and modeling provider uniquely focused on delivering actionable insights on U.S. Latino consumer to advertisers. The company uses Hortonworks Data Platform to store and process the data that feeds its targeting models. HDP delivered the ability to capture eight times more data and also reduced processing time from hours…
Helping Advertisers to Reach People on-the-go at Billy Mobile
This is another great European customer guest blog post authored by Joan Viladrosa, Tech Lead & Senior Big Data Engineer at Billy Mobile. You can hear more about their solution by joining our live webcast February 23rd. Register here. About Billy Mobile As a mobile ad exchange with a large marketplace of direct publishers…
How Apache® Atlas and Ranger can help you become GDPR compliant
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Big Data Connects Brands to the Mobile Customer at Webtrends
Today’s digital economy demands that businesses identify customers where they are, and engage with them at any time. The days of putting the ‘Closed’ sign in front of the door are long gone. In the digital world, companies are open, even when the business doors are closed. Data is Always Trending at Webtrends Webtrends is…
Be First: How Mitsubishi Fuso Pioneers with Automobile Sensors & Diagnosis
We’ve just published our most recent customer case study! This one comes from straight from Japan and is emblematic of the trend towards connected data architectures throughout the North Asian region, and Hortonworks' continued growth in the same. Mitsubishi Fuso Truck and Bus Corporation (Mitsubishi Fuso) is a leading manufacturer of trucks, buses, and industrial…
DataWorks Summit/Hadoop Summit – Early bird ends on July 7
REGISTER NOW AND SAVE OVER $400! Join us in Sydney on September 20-21 for DataWorks Summit/Hadoop Summit, the industry’s premier big data community event. Attend this year and learn from your peers and industry experts how open source technologies enable you to leverage all your data, on premise and in the cloud, to drive predictive…
Women in Big Data Executive Panel – What I have Learned?
I had the honor and pleasure to host an executive panel at “Women in Big Data Luncheon” on June 13, during DataWorks Summit in San Jose. Our distinctive panelists included: Anu Jain – Senior Director, Big Data Platforms, Tools and Products, Target Tendu Yogurtcu – CTO, Syncsort Suja Viswesan – Big Data Platform, LinkedIn Alison…
Noble Energy Cuts Downtime with Big Data and Predictive Analytics
As with any business, downtime costs money and slows down operations. It is almost an expected business pain that plagues corporations around the globe, but this doesn’t mean everyone should sit back with their fingers crossed, hoping it never happens. For companies in the energy sector, downtime can also mean drastic safety problems. Although the…
153 Years of Mission-Critical Data: Why DNV GL Turned to Hortonworks
DNV GL has an impressive 153 years of history, dating back to 1864 when the company inspected and evaluated Norwegian merchant vessels. Fast-forward to today, DNV GL now operates in over 100 countries and provides services for several industries including maritime, renewable energy, oil & gas, electrification, food & beverage, and healthcare. According to Rene…
Big data success is predicated upon skills and experience. Big data success in the cloud is also predicated upon skills and experience. This is precisely the reason why Hortonworks has a new offering: Flex Support Subscription, that is provides expertise for workloads in the cloud. For example, How do you optimize Apache Spark workloads in…
Prescient Secures Big Data for Predictive Analytics to Secure the Streets
With the advent of technology and justifiably high expectations for public safety, it is not enough to deal with a crime after it occurs anymore. In the world of Big Data, the powers of predictive analytics applied to emerging threats can help prevent a disaster before it happens. Presence of Mind at Prescient Federal, international,…
Top Questions – Next Gen Data Analytics Powered by Cloud webinar from June 7 – Hortonworks and AWS
On June 7, we hosted the Next Gen Data Analytics Powered by Cloud webinar with speakers from Hortonworks, Jeff Sposetti and Amazon Web Services, Karthik Krishnan. The webinar provided an overview on how your organization can achieve the benefits of data analytics with the cloud, how to use the AWS marketplace for ease of deployment,…
How Walgreens Boots Alliance Uses Hortonworks to Provide Exceptional Customer Experience
Did you catch the DataWorks Summit last week? Wedged between our huge announcements and the fumes from the t-shirt press, the Summit featured an array of keynote speakers from top companies across many industries. One of the keynote presenters was Gowri Selka, Head of Data Analytics and Corporate Technology at Walgreens Boots Alliance. Gowri spoke about…
Data Lake 3.0: What’s a self-driving car got to do with Data Lake 3.0?
This blog has contributions from: Vinod Vavilapalli, Wangda Tan, Gour Saha, Priyanka Nagwekar, Sunil Govindan You have probably wondered what makes a self-driving car intelligent to process the live camera feeds, navigate the busy streets and distinguish objects on the streets, such as cars, trucks, traffic lights or pedestrians? A self-driving car is a perfect…
Forrester Lists Hortonworks as a Leader in Big Data Warehousing
The Enterprise Data Warehouse (EDW) has had a great run for the past several decades. But as is the norm in technology, newcomers are ready to stake their claim in this business critical environment, as illustrated in Forrester’s newly released The Forrester Wave™: Big Data Warehouse, Q2 2017 report. Hortonworks delivers a viable open source…
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