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Break Through the Traditional Advertisement Services with Big Data and Apache Hadoop

Recorded on February 12th, 2013

Entravision Communications Corporation (NYSE: EVC) is a diversified Spanish-language media company with a unique group of media assets including television stations, radio stations and digital platforms. In 2011, they made the strategic decision to build a data analytics, modeling and insights division to expand the value of its traditional advertisement services. Join us in this session with Franklin Rios, President of Luminar (an Entravision company), Oscar Padilla, VP of Strategy, Luminar, along with Impetus and Hortonworks as we discusses key implementations, results and lessons learned from their big data services operations.

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