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Recently in the Blog

• Mobile Data Helps Telecom Companies See the Whole Picture

  Last week I wrote about how mobile data allows companies to gain a better understanding of their customer’s preferences and buying habits. Targeted ads can be better refined, and in turn lead to higher conversion rates. However, gaining insights from mobile data leads to much more than effective advertisements. The first iPhone was released a […]

  August 14, 2017
  Matt Spillar
• Why should you care about Ambari 2.5?

  What’s New in Ambari 2.5 With Ambari 2.5, our focus was to continue to improve Hadoop operator’s day-to-day cluster management experience.  The community’s goal with Apache Ambari is to provide the most intelligent, easy-to-use, and extensible Hadoop operations experience, and with 2.5 we’ve made important improvements in the following areas: Service Management Log Management Configuration […]

  August 8, 2017
  Paul Codding
• Mobile Data is a Bullseye for Purchasing Decisions

  It had been multiple hours since hearing from my wife. Usually we check in a couple times with each other via texting during the day. I shrugged it off, figuring she was just having an extra busy day at work. A few hours later I received a message, “Sorry, I forgot my phone at home, […]

  August 7, 2017
  Matt Spillar
• Why Big Data is the Crystal Ball of Customer Experiences

  One famous quote by Steve Jobs alluded to how hard it is to design products by using feedback from focus groups. His point was that people don’t know what they want until you show it to them. These comments were controversial for some people, but the lessons ring true. What Jobs was referring to had […]

  July 31, 2017
  Matt Spillar
• Digitizing the Mailbox in the Age of Mobile Advertising

  The amount of waste in time, costs, and resources to send print advertisements to consumers forced a change to digitize the process. Despite tremendous efforts in modernizing the necessary business practice, some of the challenges remain. Being able to target the right customer, with the right ad, at the right time is every company’s mission […]

  July 13, 2017
  Kevin Jordan
• When Data Met Science and Anything Became Possible

  Big Data was challenged from the day it was coined…it’s a problem looking for an answer. Likewise, data science presents an amazing opportunity to answer our biggest questions, but its fate has been tied to the breadth, quantity, freshness and speed of the data it relies upon. For years, these competing issues have been left […]

  June 13, 2017
  Carole Gum
• HDP ON IBM SPECTRUM SCALE BRINGS ENTERPRISE CLASS STORAGE FOR IN-PLACE ANALYTICS

  Many companies understand that their competitive position in the market will depend on their capabilities to become a data driven organization. Gathering more data from different sources into a data lake allows for a new generation of analytics that cuts across legacy boundaries and silos. However, this simple and straightforward concept brings a range of […]

  June 13, 2017
  Yves Laurent
• Walgreens Exercises Hadoop to Bring Healthy Data to the Enterprise

  The decision-making process for a customer to buy products in the retail space can range from days to seconds. The spontaneous buying patterns among consumers creates a business challenge for retailers to address their data needs just as quickly, otherwise customers will go elsewhere. When you combine a full pharmacy to the needs of a […]

  June 7, 2017
  Kevin Jordan