Every insurance company regardless of line of business is focused on enabling the digital customer experience with the goal of enhanced profitability, lowering costs and creating stronger customer loyalty. However, many are struggling to achieve this goal challenged a history of policy and/or product based business models. Additionally, many continue to use a traditional MDM based approach to solve the customer data. During this roundtable-based webinar we will discuss how to look at your customer operational data, big data and third-party customer data differently. The panel will discuss the differences between an analytical approach vs. an operational approach; how best to account for the differences in dynamic vs. static customer data; and what approaches have been most successful in the insurance industry.
Karen Pauli, Principal at Strategy Meets Action
Bill Whittemore, Associate Partner – Insurance and Financial Services at Clarity Insights
Kevin Claybon, Principal Consultant at Clarity Insights
Cindy Maike, GM of Insurance Solutions at Hortonworks