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Using Apache Hadoop® to Scale Mobile Advertising at BillyMob

Recorded on February 23rd, 2016

Growth in mobile advertising has become explosive with the mass adoption of smart phones and an array of mobile apps shaping the businesses and lives of the modern consumers. With mobile advertising spend at its peak, ad-networks are now looking at new and smarter ways to handle data from the increase in audience engagement and demand from brands and publishers. Join BillyMob and Hortonworks as they share:

  • What is BillyMob’s business case for Hadoop-based platform
  • What modern data architectures BillyMob used to enable scalability
  • Why BillyMob chose to partner with Hortonworks
  • What the future holds for BillyMob and their advertising platform

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