Mobile Telco Dials In and Harnesses Big Data with Hadoop
Smartphones have transformed our daily lives. A key indicator of this trend is our increased spend on data plans versus voice. We are a new generation of people who are in a constant state of activity, communication, and community building wherever we go ─ including the couch in front of the television where we can multi-screen and multi-task!
What does this mean for the Mobile Telecom industry? For one of the top five mobile phone service providers in the world, responsible for developing and managing advanced data services for European countries with data services including mobile internet access for various devices, mobile email, instant messaging, news, weather updates and traffic reports ─ it means as mobile data services grow in revenue, so does the need to monitor that contribution easily and accurately. While that sounds obvious, the mobile telecom growth rate has expanded so rapidly, the company’s existing systems could not keep up.…